At the heart of the latest advances is a deeper understanding of carbon impact, and following its Planet Mark Business Certification, the organic Rhug Estate near Corwen, has now worked with Planet Mark and key suppliers to calculate Scope 3 emissions linked to the farm shop, covering purchased goods, transport, business travel and employee commuting.
"This is about going beyond the obvious and easy wins," said estate and general manager, Rhys Davies.
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"Scope 3 emissions are complex, but they matter, and by measuring them we can make smarter decisions and drive meaningful reductions across our supply chain."
Regenerative farming continues to gather pace, with Rhug collaborating with Regenerate Outcomes and Understanding Ag, regenerative agriculture consulting companies, to develop a five-year whole-farm action plan.
Soil carbon
Baseline soil carbon sampling has now been completed across 900ha, providing a robust benchmark to track future gains in soil health, carbon sequestration and farm performance.
Rhug Estate Owner Lord Newborough says: "We see regenerative farming as central to the future of agriculture. Improving soil health, increasing biodiversity and producing food responsibly is not a trade-off, it's how farming must evolve."
Farm manager Emyr Owen adds: "We are constantly challenging ourselves to raise the bar, whether that's through innovation in how we farm, how we measure impact, or how we work with others.
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"Collaboration with local partners, suppliers and specialist organisations is essential. By sharing knowledge and working together, we can accelerate progress and ensure the Estate continues to lead in a way that delivers real benefits for the land, the community and the wider industry."
The Estate has also celebrated the recertification of Rhug Wild Beauty, a collection created using ingredients foraged onsite, with the globally respected Positive Luxury Butterfly Mark, reinforcing its commitment to transparency and continuous improvement.
Renewable energy
Meanwhile, joining the Energy Local Glyndwr initiative with Corwen Electric Cooperative has enabled locally generated renewable energy to be matched with regional demand.
Education and community engagement remain a priority, with more than 330 visitors welcomed to the Estate over the past year, alongside outreach work in local schools.
And new streamside woodland planting along the River Alwen, delivered with the Welsh Dee Trust, is boosting biodiversity, water conservation and carbon capture.
These achievements follow the introduction of a range of major renewable energy projects in 2024, low-carbon technology, sustainable packaging innovations and waste-reduction schemes as the Estate accelerated its journey toward net zero.
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"We set a new benchmark every year," says Lord Newborough.
"What we are delivering now shows that momentum hasn't slowed. We take our role as a pioneer seriously, leading by example, sharing knowledge, and proving that sustainability and commercial success go hand in hand."
Rhys adds: "Rhug continues to push forward, not because it's fashionable, but because it's essential. This is about long-term resilience: for the land, the business and the wider industry."
