Dan Jones farms 650 ewes at the National Trust-owned Parc Farm, which sits on the Great Orme, a limestone headland which rises up 208 metres (682 feet) on the North Wales coast near Llandudno. His Farm Business Tenancy covers the 58 hectares (143 acres) at Parc Farm, plus 364ha (900 acres) of grazing rights on the hill
Ben Yates manages Mells Park Estate, Somerset, where he oversees a 400-cow unit and manages the 405-ha (1,000 acre) estate. Along with his wife and two sons, Ben has his own small herd of pedigree Holsteins under the Wowcow prefix. He joined the Holstein UK Board of Trustees in 2021
Sebastien Mallet is chief executive of ODA UK, an independent grain marketing consultancy advising cereal and oilseed farmers across the UK
Henry Morris is seven-and-a-half years of age, and everyone knows he is mad about farming