Supreme Court rules Oatly's dairy-free alternative cannot be called 'milk'

Victory for Dairy UK following legal row over plant-based, 'post milk' branding claims

clock • 2 min read
The Supreme Court has backed Dairy UK which argued the use of the word ‘milk’ could not be used on non-dairy products
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The Supreme Court has backed Dairy UK which argued the use of the word ‘milk’ could not be used on non-dairy products

The UK Supreme Court has upheld a ruling banning non-dairy drink makers Oatly from using the term ‘Post Milk Generation' as part of its branding. In 2021, Oatly registered the phrase as a trademark...

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