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Future of Farming Series: Why this campaign matters

The future of farming is being shaped right now, and it's vital we share the ideas, Innovation and inspiration that will help farmers adapt and thrive. This campaign is about giving farmers access to the insight and opportunities they're asking for, and I'm proud to be part of championing that conversation.

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Olivia Midgley

Editorial Director, Farmers Guardian

 

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Meet our Ambassadors

Click each profile to find out more

Coco Jalloh Harriet Cowan Joe Seels Rebecca Wilson 

Thank you to our sponsors

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Sustainable Profit: Farming for the longterm
Sustainable Profit: Farming for the Long-Term
Campaigns

Sustainable Profit: Farming for the Long-Term

clock 15 October 2025 • 2 min read
Future of Livestock
The Future of Livestock Farming
Campaigns

The Future of Livestock Farming

clock 23 October 2025 • 1 min read
Future of Arable
The Future of Arable Farming
Campaigns

The Future of Arable Farming

clock 23 October 2025 • 1 min read
Innovation in Practice
Innovation in Practice
Campaigns

Innovation in Practice

clock 23 October 2025 • 1 min read

Profitability and sustainability go hand in hand. Farmers are telling us they want clear, practical insight into how to build resilient businesses for the future. This series gives us the chance to bring them the tools, examples and expertise that will really make a difference.

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Alex Black

Deputy Editor, Farmers Guardian

Arable farmers are at the forefront of addressing climate, soil health and sustainability pressures while keeping businesses viable. This campaign is an opportunity to highlight fresh approaches, new technologies and real-life experiences that can inspire and support growers across the country.

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Ashleigh Ellwood

Arable Editor, Farmers Guardian

Innovation in farming isn’t just about technology, it’s about ideas that make everyday practice smarter and more efficient. This series gives us a platform to showcase the farmers and businesses trialling new approaches, helping to spark progress across the industry.

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Toby Whatley

Machinery Editor, Farmers Guardian

Livestock farming is evolving rapidly, with new challenges and opportunities shaping the sector every day. By sharing knowledge on innovation, welfare, and resilience, this campaign will help livestock producers stay ahead and ensure a strong future for their businesses.

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Angela Calvert

Livestock Editor, Farmers Guardian

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All material is copyright Farmers Guardian Limited. Farmers Guardian and Farmersguardian.com are registered trademarks of Farmers Guardian Limited, Unit 4 Fulwood Park, Caxton Road, Fulwood, Preston, England, PR2 9NZ. Farmers Guardian Limited is registered in England and Wales with company registration number 07931451. Part of Arc network, www.arc-network.com.