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JOIN US ON AUGUST 6, 2026

farm-24-logo

Farm24 returns in 2026

Join us for the UK's BIGGEST agricultural, digital event created to celebrate British farming!

farm-24-logo

 Get ready for 24 Hours in Farming! 

Check out the 2026 launch video below featuring some of our ambassadors

 

Here are your 2026 #farm24 Ambassadors

Click each profile to find out more

Alex Yourpaceormine Amy Stewart Coco Jalloh Farmer Will and Jessie Matt Baker Damian Barson Mike Wilkins Rebecca Wilson & Charlotte Ashley Rossett Park Farm Sammi Kinghorn Tom Carlisle Wee Josie #farm24 Matt Tebbutt Sean the Sheepman #farm24

 

 

2026 #farm24 sponsors

Morrisons
Co-headline sponsor
RABI
Co-headline sponsor
Kaiwaka
Wet weather clothing sponsor
Le Chameau
Footwear sponsor
Sugarloaf
Clothing sponsor
CountryMoos
Sock sponsor
Yeti
Drinkware sponsor
CFMOTO
ATV sponsor
Genus
Campaign supporter
Harper and Massey Feeds
Campaign supporter
FCN
Charity partner
Buckles
Campaign supporter
MDS
Campaign supporter
AHDB
Campaign supporter

 The Farmers Guardian Podcast 

'A day in the life of a #farm24 ambassador + behind the scenes at FG HQ'

Hosted by Amy Wilkinson' - 24 Hours in Farming Special

#FARM24 Articles
#Farm24: "Supporting British farmers is vital for local jobs, long-term sustainability and genuine food security"
Farm24

#Farm24: "Supporting British farmers is vital for local jobs, long-term sustainability and genuine food security"

This year’s 24 Hours in Farming campaign, sponsored by Morrisons, was based around ‘building a healthy nation on British food’

clock 15 August 2025 • 3 min read
The Farmers Guardian Podcast: 24 Hours in Farming - a beef and arable farmer's view
Farm24

The Farmers Guardian Podcast: 24 Hours in Farming - a beef and arable farmer's view

Lancashire farmer Amy Wilkinson documents her 24 hours in farming in this #farm24 special podcast, recorded live from her farm and the Farmers Guardian offices

clock 08 August 2025 • 1 min read
#farm24 shines spotlight on farming's resilience, pride and people
Farm24

#farm24 shines spotlight on farming's resilience, pride and people

Another #farm24 has been and gone, and the UK’s biggest digital farming campaign has once again thrown a national spotlight on British agriculture. But the conversations it has sparked are only just beginning

clock 08 August 2025 • 2 min read
Big names back #farm24 as farming draws support from John Deere, Fekky, Cannon Hall Farm, and thousands more
Farm24

Big names back #farm24 as farming draws support from John Deere, Fekky, Cannon Hall Farm, and thousands more

Now in its tenth year, 24 Hours in Farming, known as #farm24, is the UK’s biggest digital celebration of farming. Find out who’s backing the campaign and how you can get involved

clock 07 August 2025 • 4 min read
Giant #farm24 logo planted in field of maize
Machinery

Giant #farm24 logo planted in field of maize

To mark a decade of Farm24, a unique collaboration has brought together cutting-edge agricultural technology and creative flair in the form of a giant #farm24 logo planted into a field of maize in May 2025

clock 07 August 2025 • 2 min read
Farmwatch and #farm24 team up as BBC and Farmers Guardian spotlight British farming
Farm24

Farmwatch and #farm24 team up as BBC and Farmers Guardian spotlight British farming

24 Hours in Farming aims to raise awareness of British agriculture, and this year's extensive BBC coverage allows the public to get a real insight

clock 07 August 2025 • 1 min read
Radio 1's Dean McCullough backs British farmers with #farm24 shout-out
Farm24

Radio 1's Dean McCullough backs British farmers with #farm24 shout-out

BBC Radio 1 has highlighted the work done by the UK’s farming community with a special mention of #farm24, during its national breakfast show this morning, August 7

clock 07 August 2025 • 1 min read
24 Hours in Farming is here - show the nation the truth about agriculture
Farm24

24 Hours in Farming is here - show the nation the truth about agriculture

It is more important than ever that the industry unites today for 24 Hours in Farming

clock 07 August 2025 • 1 min read
Michelin-star chef Tom Aikens backs British farmers with new #farm24 recipes
Farm24

Michelin-star chef Tom Aikens backs British farmers with new #farm24 recipes

24 Hours in Farming chef ambassador Tom Aikens has shared three quick and easy recipes to inspire people to get back into the kitchen and in touch with British farming

clock 07 August 2025 • 6 min read
"Put British farming on the map" - Clarkson's Farm's Harriet Cowan backs #farm24 campaign
Farm24

"Put British farming on the map" - Clarkson's Farm's Harriet Cowan backs #farm24 campaign

Clarkson’s Farm star Harriet Cowan has thrown her support behind this year’s #farm24 campaign, joining forces with official lifestyle sponsor Beaumont and Bear to highlight the strength of the UK’s agricultural community

clock 04 August 2025 • 2 min read
Emma Gray, the Fletchers, Rebecca Wilson, Charlotte Ashley and Chris Myers announced as #farm24 ambassadors
Farm24

Emma Gray, the Fletchers, Rebecca Wilson, Charlotte Ashley and Chris Myers announced as #farm24 ambassadors

Meet the 12 ambassadors supporting this year’s #farm24 campaign

clock 25 June 2025 • 8 min read
#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives
Farm Life

#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives

With so much change, uncertainty and apprehension in the industry, some positivity is exactly what agriculture needs right now, and farming’s biggest digital event, 24 Hours in Farming, can provide just that

clock 06 June 2025 • 3 min read
#Farm24 Ambassador: Rossett Park Farming
Farm24

#Farm24 Ambassador: Rossett Park Farming

Introducing #Farm24 2025 ambassadors, brothers and organic dairy farmers, George and Will Tomlinson

clock 05 June 2025 • 1 min read
#farm24: Morrisons carbon neutral eggs offer sustainable choice
Farm24

#farm24: Morrisons carbon neutral eggs offer sustainable choice

Driven by a strong commitment to sustainability, Morrisons launched their carbon neutral eggs in 2020, and have since partnered with numerous supplying farms to implement innovative new farming practices

clock 19 July 2024 • 3 min read
#Farm24: Young farmer from London finds dream job in industry
Farm24

#Farm24: Young farmer from London finds dream job in industry

Liz Tree is not where she thought she would be, but she is certainly where she is meant to be. Emily Ashworth talks to her about her journey from London to the countryside and her new role with Morrisons

clock 16 July 2024 • 4 min read
#Farm24: Welsh family farm look to build resilience: "Someone not preparing for succession can have a major impact"
Farm24

#Farm24: Welsh family farm look to build resilience: "Someone not preparing for succession can have a major impact"

With so much change in the industry recently, farmers have a lot to deal with. So, what does resilience actually mean? Emily Ashworth finds out more

clock 26 June 2024 • 4 min read

 

 

Our 2026 #farm24 Fundraising Partners

Len's Light:

After Andy and Lynda Eadon tragically lost their son Len to suicide, the couple set up Len’s Light in his memory, helping to raise awareness around the mental health issues faced by the rural community.

Len’s parents have worked tirelessly raising funds, and as of October 2024 they have raised over £222,000 for mental health charities including the Farming Community Network, Yellow Wellies, and Papyrus.

Our 2026 #farm24 Charity Partners

Farm for City Children:

Farms for City Children is a charity that offers immersive farm residentials for children and young people between the ages of eight and 19. For today’s children who are more disconnected from the countryside, nature and the source of the food they eat, spending time on the farms is about educating, helping children discover nature and the opportunity to reconnect with classmates and teachers.

Since the charity was founded in 1976 more than 100,000 children have been to one of the Farms for City Children farms.

 

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All material is copyright Farmers Guardian Limited. Farmers Guardian and Farmersguardian.com are registered trademarks of Farmers Guardian Limited, Unit 4 Fulwood Park, Caxton Road, Fulwood, Preston, England, PR2 9NZ. Farmers Guardian Limited is registered in England and Wales with company registration number 07931451. Part of Arc network, www.arc-network.com.