This year's 24 Hours in Farming saw thousands of farmers, rural businesses, celebrities and politicians share their stories and support online.
From grime artist Fekky's tomato harvest to BBC radio presenters Vernon Kay and Dean McCullough giving #farm24 a shoutout, the campaign reached millions around the country.
Highlights
Throughout this year's #farm24, British farmers flung their farm gates open on social media to dispel the misinformation and demonstrate what love and care goes into producing food and managing the countryside.
READ NOW: Giant #farm24 logo planted in field of maize
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Including:
- A giant #farm24 logo planted in maize, shared from the skies of Worcestershire
- Michelin-star chef Tom Aikens backing British produce with fresh summer recipes
- A range of British farming stories - from pedigree cattle breeder Nigel Owens to shepherdess Harriet Cowan
- BBC Radio and Farmwatch support - where farming's challenges and successes were highlighted in mainstream media
- Industry giants like John Deere, Massey Ferguson, and thousands of farm businesses joined in supporting
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Meanwhile, politicians from across various parties were urged to speak up, as farmers called for clearer support and recognition.
But what's next?
farm24 offered a moment of unity and pride, and with approaching policy changes and growing industry pressures, British agriculture stands at a precipice.
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Challenges farmers will face over the next 12 months:
- Inheritance Tax changes - Agricultural Property Relief will be amended in April 2025
- Support schemes evolving - Defra's Environmental Land Management (ELM) scheme will continue to take shape as farmers adjust to the removal of BPS
- Rising input costs and labour shortages
- Trade concerns and food security threats
- Impact on mental health
As the public becomes more engaged and interested in agriculture, Government support for nature recovery and sustainable agriculture continues to grow, but pressure remains on supermarkets to stock British produce and diversification opportunities will doubtless continue to emerge.
Now in its 10th year, #farm24 is more than just a social media campaign; it is a movement that reflects both the challenges and pride in farming today.
And as the sector looks ahead to a time of uncertainty, the need for connection and transparency between farming and consumers is more important than ever
As one farmer put it on X: "Once in your life you need a doctor, lawyer, policeman, or preacher. But every day, three times a day, you need a farmer."
