JOIN US ON AUGUST 7, 2025

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Farm24 is back for 2025

Join us for the UK's BIGGEST agricultural, digital event created to celebrate British farming! Show your support and receive the latest updates for this year's campaign.

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 24 Hours in Farming is back! 

Check out the 2025 launch video below

 

Our 2025 Ambassadors

Click each profile to find out more

Amy Wilkinson Frank Carr Nigel Owens Coco Jalloh Claire Whittle Cannon Hall Farm Rossett Park Farming Mike Wilkins Kelvin and Liz Fletcher Emma Gray Wilson Ashley Chris Myers

 

Our Ambassador Sponsors

Ariat Beaumont Kaiwaka Yeti

FOOTWEAR
SPONSOR

LIFESTYLE CLOTHING
SPONSOR

WET WEATHER
CLOTHING SPONSOR

DRINKWARE
SPONSOR

 

 The Farmers Guardian Podcast 

"With change comes opportunity" - 24 Hours in Farming Special

#FARM24 Articles
The Farmers Guardian Podcast: 24 Hours in Farming - a beef and arable farmer's view
Farm24

The Farmers Guardian Podcast: 24 Hours in Farming - a beef and arable farmer's view

Lancashire farmer Amy Wilkinson documents her 24 hours in farming in this #farm24 special podcast, recorded live from her farm and the Farmers Guardian offices

clock 08 August 2025 • 1 min read
#farm24 shines spotlight on farming's resilience, pride and people
Farm24

#farm24 shines spotlight on farming's resilience, pride and people

Another #farm24 has been and gone, and the UK’s biggest digital farming campaign has once again thrown a national spotlight on British agriculture. But the conversations it has sparked are only just beginning

clock 08 August 2025 • 2 min read
Big names back #farm24 as farming draws support from John Deere, Fekky, Cannon Hall Farm, and thousands more
Farm24

Big names back #farm24 as farming draws support from John Deere, Fekky, Cannon Hall Farm, and thousands more

Now in its tenth year, 24 Hours in Farming, known as #farm24, is the UK’s biggest digital celebration of farming. Find out who’s backing the campaign and how you can get involved

clock 07 August 2025 • 4 min read
Giant #farm24 logo planted in field of maize
Machinery

Giant #farm24 logo planted in field of maize

To mark a decade of Farm24, a unique collaboration has brought together cutting-edge agricultural technology and creative flair in the form of a giant #farm24 logo planted into a field of maize in May 2025

clock 07 August 2025 • 2 min read
Farmwatch and #farm24 team up as BBC and Farmers Guardian spotlight British farming
Farm24

Farmwatch and #farm24 team up as BBC and Farmers Guardian spotlight British farming

24 Hours in Farming aims to raise awareness of British agriculture, and this year's extensive BBC coverage allows the public to get a real insight

clock 07 August 2025 • 1 min read
Radio 1's Dean McCullough backs British farmers with #farm24 shout-out
Farm24

Radio 1's Dean McCullough backs British farmers with #farm24 shout-out

BBC Radio 1 has highlighted the work done by the UK’s farming community with a special mention of #farm24, during its national breakfast show this morning, August 7

clock 07 August 2025 • 1 min read
24 Hours in Farming is here - show the nation the truth about agriculture
Farm24

24 Hours in Farming is here - show the nation the truth about agriculture

It is more important than ever that the industry unites today for 24 Hours in Farming

clock 07 August 2025 • 1 min read
Michelin-star chef Tom Aikens backs British farmers with new #farm24 recipes
Farm24

Michelin-star chef Tom Aikens backs British farmers with new #farm24 recipes

24 Hours in Farming chef ambassador Tom Aikens has shared three quick and easy recipes to inspire people to get back into the kitchen and in touch with British farming

clock 07 August 2025 • 6 min read
"Put British farming on the map" - Clarkson's Farm's Harriet Cowan backs #farm24 campaign
Farm24

"Put British farming on the map" - Clarkson's Farm's Harriet Cowan backs #farm24 campaign

Clarkson’s Farm star Harriet Cowan has thrown her support behind this year’s #farm24 campaign, joining forces with official lifestyle sponsor Beaumont and Bear to highlight the strength of the UK’s agricultural community

clock 04 August 2025 • 2 min read
Emma Gray, the Fletchers, Rebecca Wilson, Charlotte Ashley and Chris Myers announced as #farm24 ambassadors
Farm24

Emma Gray, the Fletchers, Rebecca Wilson, Charlotte Ashley and Chris Myers announced as #farm24 ambassadors

Meet the 12 ambassadors supporting this year’s #farm24 campaign

clock 25 June 2025 • 8 min read
Leading the Field: Become the next face of #farm24
Farm 24 Ambassadors

Leading the Field: Become the next face of #farm24

clock 19 June 2025 • 2 min read
#Farm24 Ambassador: Wilson and Ashley
Farm24

#Farm24 Ambassador: Wilson and Ashley

Introducing #Farm24 2025 ambassadors Wilson and Ashley, aka mixed farmers Rebecca Wilson and Charlotte Ashley

clock 15 June 2025 • 1 min read
#Farm24 Ambassador: Chris Myers
Farm24

#Farm24 Ambassador: Chris Myers

Introducing #Farm24 2025 ambassador, agricultural content creator Chris Myers

clock 15 June 2025 • 1 min read
#Farm24 Ambassador: Kelvin and Liz Fletcher
Farm24

#Farm24 Ambassador: Kelvin and Liz Fletcher

Introducing #Farm24 2025 ambassadors, TV personalities and agricultural content creators, the Fletchers

clock 15 June 2025 • 1 min read
#Farm24 Ambassador: Emma Gray
Farm24

#Farm24 Ambassador: Emma Gray

Introducing #Farm24 2025 ambassador, mixed livestock farmer, Emma Gray

clock 15 June 2025 • 1 min read
#Farm24 Ambassador: Claire Whittle
Farm24

#Farm24 Ambassador: Claire Whittle

Introducing #Farm24 2025 ambassador, new entrant farmer and farm vet, Claire Whittle

clock 11 June 2025 • 1 min read
#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives
Farm Life

#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives

With so much change, uncertainty and apprehension in the industry, some positivity is exactly what agriculture needs right now, and farming’s biggest digital event, 24 Hours in Farming, can provide just that

clock 06 June 2025 • 3 min read
#Farm24 Ambassador: Rossett Park Farming
Farm24

#Farm24 Ambassador: Rossett Park Farming

Introducing #Farm24 2025 ambassadors, brothers and organic dairy farmers, George and Will Tomlinson

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Coco Jalloh
Farm24

#Farm24 Ambassador: Coco Jalloh

Introducing #Farm24 2025 ambassador, agricultural student Coco Jalloh

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Frank Carr
Farm24

#Farm24 Ambassador: Frank Carr

Introducing #Farm24 2025 ambassador, North Yorkshire beef and sheep farmer, Frank Carr

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Amy Wilkinson
Farm24

#Farm24 Ambassador: Amy Wilkinson

Introducing #Farm24 2025 ambassador, arable and beef farmer Amy Wilkinson

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Nigel Owens MBE
Farm24

#Farm24 Ambassador: Nigel Owens MBE

Introducing #Farm24 2025 ambassador, International Rugby Referee and Pedigree Hereford farmer, Nigel Owens MBE

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Cannon Hall Farm
Farm24

#Farm24 Ambassador: Cannon Hall Farm

Introducing #Farm24 2025 ambassador, Yorkshire-based family farm and TV favourite, Cannon Hall Farm

clock 05 June 2025 • 1 min read
#Farm24 Ambassador: Mike Wilkins
Farm24

#Farm24 Ambassador: Mike Wilkins

Introducing #Farm24 2025 ambassador, arable and livestock farmer Mike Wilkins

clock 05 June 2025 • 1 min read

 

 

Our #farm24 Fundraising Partner

Len's Light:

After Andy and Lynda Eadon tragically lost their son Len to suicide, the couple set up Len’s Light in his memory, helping to raise awareness around the mental health issues faced by the rural community.

Len’s parents have worked tirelessly raising funds, and as of October 2024 they have raised over £222,000 for mental health charities including the Farming Community Network, Yellow Wellies, and Papyrus.

Our #farm24 Charity Partners

Farm for City Children:

Farms for City Children is a charity that offers immersive farm residentials for children and young people between the ages of eight and 19. For today’s children who are more disconnected from the countryside, nature and the source of the food they eat, spending time on the farms is about educating, helping children discover nature and the opportunity to reconnect with classmates and teachers.

Since the charity was founded in 1976 more than 100,000 children have been to one of the Farms for City Children farms.

The Royal Countryside Fund:

The Royal Countryside Fund provides support for rural communities and farming families living with immense uncertainty amid the relentless pace and scale of economic, climate and societal change. With policy changes, weather woes, international trade uncertainty and disease threats, supporting rural communities has never been more important.

The Royal Countryside Fund’s strategy sets out clear targets for over the next three years – extending their reach to support 10,000 family farms and increasing their help to rural communities to become more self-sufficient and viable.