LAMMA - What's new for 2022?

The LAMMA Show has announced a Classics zone where visitors will see a brief history of agricultural machinery with vintage tractors.

LAMMA 2022 returns to the National Exhibition Centre in Birmingham on May 4 and 5 for its 40th anniversary event. There will be more than 500 exhibitors and tens of thousands of leading farmers across all sectors are expected to visit the two-day event.

The Farming 4.0 trail will demonstrate cutting edge innovations being introduced to help towards its Net Zero goal, including smart tech for livestock, big data and AI. The Farm Safety Zone programme will include updates on legislation and technology, and at the International Export Advice Centre, farmers can hear from trade experts about how they help agri-tech businesses reach markets across the globe.

Machinery manufacturers such as Kubota will also be unveiling new products, such as its M6-001 Utility series tractor range.

Kubota marketing manager, Rob Edwards, said: We want to show what we are doing as a business and have exciting things to showcase. LAMMA is a great place to do that. We like LAMMA and it represents the scale and significant profile of the industry, and that is a positive for us.

Chris Taylor from the NFU said he and his colleagues were looking forward to seeing visitors.

Its more important than ever that we make up for the many lost face to face opportunities due to the pandemic, and LAMMA presents us with the opportunity to engage with thousands of our members over the two days.

Originally, LAMMA 2022 was scheduled for January, but was postponed amid concerns over the Omicron variant of Covid-19.

James Hudson of agricultural engineers JF Hudson said: This is our first trade show for two years and a chance to connect and launch new products. People in the sector are very resilient and innovative, there have been many changes and developments within agriculture, so we are also looking forward to seeing what other exhibitors are showcasing.

What's new

Marketing Lead at Agriconnect, Nichola Bell said: Our anniversary celebrations will showcase the incredible progress made across the industry since the first LAMMA Show 40 years ago. As well as getting up to date with the latest machinery, technology and other innovations across nine halls, visitors can enjoy some nostalgia in our new Classics Zone supported by Classic Tractor magazine. We will be announcing more exciting new features in the coming weeks.

Registration for LAMMA 2022 is free of charge and available at www.lammashow.com

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