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Author profile

Toby Whatley

Articles by Toby Whatley

OPINION: Translating the value of tech into income is a tougher sell

Machinery

OPINION: Translating the value of tech into income is a tougher sell

New machinery technology promises gains in efficiency and performance, but turning those benefits into measurable financial returns remains a key challenge for farmers and contractors, says Toby Whatley

clock 21 April 2026 • 1 min read
Isuzu D-Max EV: 3.5t towing, 1t payload and a true diesel alternative?

Machinery

Isuzu D-Max EV: 3.5t towing, 1t payload and a true diesel alternative?

Shown as a concept in 2023, the D-Max EV is now available to order. Toby Whatley had a first look and spoke to Isuzu’s managing director about what it means for the future of the industry

clock 17 April 2026 • 7 min read
On Test: Vaderstad Tempo F8 precision planter

Machinery

On Test: Vaderstad Tempo F8 precision planter

Occupying a majority share of the UK precision planter market, Vaderstad’s Tempo has some clear user appeal.

clock 16 April 2026 • 9 min read
Ford Ranger 2-Seat double cab launched to bypass pickup tax changes with new commercial variant

Machinery

Ford Ranger 2-Seat double cab launched to bypass pickup tax changes with new commercial variant

Introduced to allow double-cab buyers to avoid the recent tax changes applied to double-cab pick-ups, the two-seat variant replaces the rear seats with a second load area

clock 14 April 2026 • 2 min read
Defra's FETF 2026 opens: How farmers can access up to £75,000 in equipment grants

Machinery

Defra's FETF 2026 opens: How farmers can access up to £75,000 in equipment grants

The Farming Equipment and Technology Fund has reopened for 2026, offering grants of up to £75,000 to help farmers invest in productivity, slurry management and animal welfare technology

clock 09 April 2026 • 4 min read
UK tractor registrations show significant uplift for the first quarter of 2026

Machinery

UK tractor registrations show significant uplift for the first quarter of 2026

Recent figures from the AEA reflect a near 50% increase in new tractor registrations for March 2026 compared to 2025

clock 08 April 2026 • 2 min read
Massey Ferguson expands compact tractor line with new MF 2M range and upgraded models

Machinery

Massey Ferguson expands compact tractor line with new MF 2M range and upgraded models

Massey Ferguson has unveiled a major refresh of its compact tractor offering, introducing seven new models across the MF 1E, 2E, 1M and 2M line-ups

clock 30 March 2026 • 1 min read
Carr's Billington expands Massey Ferguson territory into South East Scotland

Machinery

Carr's Billington expands Massey Ferguson territory into South East Scotland

Carr’s Billington has extended its Massey Ferguson dealer area into the Borders and Lothians, increasing coverage by around 10%.

clock 17 March 2026 • 1 min read
Arbagri appointed new McCormick dealer for Wales and Herefordshire

Machinery

Arbagri appointed new McCormick dealer for Wales and Herefordshire

clock 16 March 2026 • 1 min read
Reduced tillage potato planting: Shropshire grower trials AVR Ceres 450 Combi system

Machinery

Reduced tillage potato planting: Shropshire grower trials AVR Ceres 450 Combi system

clock 13 March 2026 • 5 min read
123
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