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Member Insight 01: Diversification

Our first insight piece looks into the diversification trends farmers and landowners can take advantage of and the financing options available to bring them to fruition. With the staycation boom likely to continue, we look at how businesses can capitalise on agritourism and the innovative kit which can make the stays run smoother for both host and guest.

View Report

Member Exchange 01: Is now the right time to diversify?

Farmers Guardian’s first Farm Futures Exchange saw speakers with experience in various diversifications share their advice and top tips with Farm Futures members, as part of a digital roundtable.

Diversification News
Northumberland farm uses its natural beauty to educate and attract public
Farm Life

Northumberland farm uses its natural beauty to educate and attract public

Making the most of its surrounding beauty, one farm in Northumberland has made use of its location and diversified into tourism. Liz Falkingham reports.

clock 07 June 2023 • 6 min read
Milk price 'rollercoaster' for dairy farmers continues
Dairy

Milk price 'rollercoaster' for dairy farmers continues

Dairy farm resilience must not be taken for granted with fears of market contraction as farmers face below cost of production prices amid the cost-of-living squeeze

clock 06 July 2023 • 3 min read
This month on the family farm: 'I see his friends jetting off on holiday, having family days out and talking about lovely summer plans'
Farm Life

This month on the family farm: 'I see his friends jetting off on holiday, having family days out and talking about lovely summer plans'

I am a bit late sharing my blog for July, and honestly, I don't even know where the last month has gone.

clock 08 August 2023 • 5 min read
Dairy farm links up with Clarkson's farm to boost sales
Farm Life

Dairy farm links up with Clarkson's farm to boost sales

After appearing on Clarkson's Farm, one dairy farm in the Cotswolds has seen sales increase dramatically. Ruth Wills finds out more.

clock 08 August 2023 • 8 min read
Welsh dairy farm's ice cream makes it to Downing Street
Farm Life

Welsh dairy farm's ice cream makes it to Downing Street

It was meant to be a small diversification, but somehow one Welsh dairy farm's ice cream made it to Downing Street. Gaina Morgan finds out more.

clock 24 July 2023 • 7 min read
Farmer finds niche market for fruit and creates successful skincare range
Farm Life

Farmer finds niche market for fruit and creates successful skincare range

Although fruit it still at the heart of the farm, one family have found a niche market for their product. Jack Watkins finds out more.       

clock 13 July 2023 • 7 min read
VIDEO: Fan captures Jeremy Clarkson on tractor at Diddly Squat
Farm Life

VIDEO: Fan captures Jeremy Clarkson on tractor at Diddly Squat

The Clarkson's Farm star was spotted at his iconic farm shop.

clock 19 July 2023 • 1 min read
Farm experiences help strengthen Scottish family business
Diversification

Farm experiences help strengthen Scottish family business

Working the farm diversification around their family has allowed Fenwick and Jasmine Jackson to build a successful farm experience for the public. Kate Chapman finds out more

clock 10 October 2023 • 9 min read
In your field: Roger Nicholson - "Things will go wrong when rearing animals"
In your field

In your field: Roger Nicholson - "Things will go wrong when rearing animals"

Roger Nicholson farms with his family at the heavily diversified Cannon Hall Farm, Barnsley, South Yorkshire, which has sparked various Channel 5 series including Springtime on the Farm. Roger, 81, farms with his sons Dave and Robert and says he has no plans to retire just yet.

clock 21 June 2025 • 3 min read
Planning woes hold back wine sector
Arable

Planning woes hold back wine sector

Rigid and inconsistent planning policies make it difficult for vineyards to expand into wine tourism

clock 23 June 2025 • 2 min read
The farm behind the festival - Glastonbury is here, but what happens to the cows?
Farm Life

The farm behind the festival - Glastonbury is here, but what happens to the cows?

Worthy Farm will go down in history as the dairy farm that transforms to hold the world’s most iconic festival: Glastonbury.

clock 25 June 2025 • 2 min read
Farmer champions 100% Welsh wool in local shop
Farm Business

Farmer champions 100% Welsh wool in local shop

Inspired by her own flock, a west Wales farmer is putting 100% Welsh wool at the heart of her thriving high street shop

clock 19 July 2025 • 2 min read
Kelvin and Liz Fletcher launch 'taste of the farm' gin using Peak District spring water and hedgerows
Farm Life

Kelvin and Liz Fletcher launch 'taste of the farm' gin using Peak District spring water and hedgerows

The Fletchers have unveiled a craft gin range, infused with foraged botanicals and water from their Peak District farm

clock 06 August 2025 • 2 min read
Sheep farmers need to think of consumers when diversifying
Sheep

Sheep farmers need to think of consumers when diversifying

As support and funding changes, how can sheep farmers meets customer needs?

clock 13 September 2023 • 2 min read
Farmers Guardian Farm Futures launches first exchange on topic of farm diversifications
Farm Futures

Farmers Guardian Farm Futures launches first exchange on topic of farm diversifications

Farmers Guardian’s first Farm Futures Exchange saw speakers with experience in various diversifications share their advice and top tips with Farm Futures members, as part of a digital roundtable.

clock 21 September 2023 • 3 min read
Family farm diversification project forced to close down in council planning dispute
Farm Business

Family farm diversification project forced to close down in council planning dispute

Diversification has been highlighted as an important part of family farms being fit for the future, but planning permission has been a stumbling block for many

clock 23 December 2023 • 2 min read
Tenanted sector diversification 'at the whim of the landlord'
Tenancy

Tenanted sector diversification 'at the whim of the landlord'

Tenant farmers are finding it increasingly difficult to secure permission to diversify, as landlords do not want to ‘perpetuate their security' and, instead, push tenants to 'less favourable' short term Farm Business Tenancies

clock 24 December 2023 • 2 min read
From the editor: 'Do not underestimate the power of simply checking in on someone'
Blogs

From the editor: 'Do not underestimate the power of simply checking in on someone'

This week from Farmers Guardian editor Olivia Midgley (December 22)

clock 21 December 2023 • 2 min read
Welsh new entrants build meat box business from scratch
Farm Life

Welsh new entrants build meat box business from scratch

With a passion to farm, young couple Hollie and George have built up their business bit by bit. Emily Ashworth meets them to find out more

clock 30 December 2023 • 7 min read
In your field: Helen Stanier - "I am determined to start the year optimistically"
Farm Life

In your field: Helen Stanier - "I am determined to start the year optimistically"

I hope everyone had a peaceful Christmas and New Year. We enjoyed a busy Christmas, spending time with friends and family in between jobs on the farm

clock 23 January 2024 • 2 min read
Taking over the farm allows next gen to introduce new breed and focus on regenerative system
Farm Life

Taking over the farm allows next gen to introduce new breed and focus on regenerative system

Coming home to farm has allowed Anna Blumfield to drive the business in a different direction. Emily Ashworth finds out more

clock 03 February 2024 • 6 min read
NFU Conference 2024: Top takeaways from Rishi Sunak's speech
Politics

NFU Conference 2024: Top takeaways from Rishi Sunak's speech

Rishi Sunak spoke at NFU conference 2024 today (February 20)

clock 20 February 2024 • 1 min read
Local and home-reared produce key to success of Cornish business
Farm Life

Local and home-reared produce key to success of Cornish business

Charlie Watson Smyth and his family have built a business around bringing high-quality, local food to their area of Cornwall – all while protecting the landscape and wildlife. Ruth Wills paid them a visit

clock 27 June 2024 • 8 min read
Electricity expansion offers farmers opportunities
Farm Business

Electricity expansion offers farmers opportunities

The annual conference for the Central Association of Agricultural Valuers (CAAV) recently took place with an overarching them of ‘More from Less – Land for Food and the Environment'

clock 14 July 2024 • 2 min read
Muller farmers receive milk price increase for September
Dairy

Muller farmers receive milk price increase for September

Muller dairy farmers, who meet the conditions for Müller Advantage will receive a milk price of 40.25ppl from September 1

clock 31 July 2024 • 1 min read
Legal advice needed before renewable developments
Farm Business

Legal advice needed before renewable developments

With the new Labour Government keen to boost renewable energy production, HCR Hewitson's Emily Pumfrey takes a look at the legal implications of the diversification opportunities

clock 03 August 2024 • 2 min read
Blackcurrant harvest in full swing on Dundee farm
Farm Life

Blackcurrant harvest in full swing on Dundee farm

Growing fruit, mainly blackcurrants and apples, is the key focus of the Husband family's farming enterprise. Ewan Pate finds out more

clock 01 August 2024 • 7 min read
Producing Gouda cheese proves to be a saviour for Cornish farm
Farm Life

Producing Gouda cheese proves to be a saviour for Cornish farm

Driving down the ever-narrowing Cornish lanes near Looe, you might not expect to end up at a cheese factory which is producing 333kg a day and still struggling to keep up with demand. Ruth Wills finds out more

clock 15 August 2024 • 8 min read
Demand for farm-based holidays grows year on year
Diversification

Demand for farm-based holidays grows year on year

Bridget Gooden, who runs Garslade Farm on the Somerset Levels has noticed an increased level of interest from people wanting to stay on a working farm and puts it down to the 'Jeremy Clarkson effect' and the popularity of his TV series Clarkson's Farm

clock 21 August 2024 • 2 min read
Introducing the British Farming Awards 2024 Diversification of the Year finalists
British Farming Awards

Introducing the British Farming Awards 2024 Diversification of the Year finalists

Announcing the finalists for the British Farming Awards Diversification (Large) and Diversification (Small) of the Year 2024

clock 25 September 2024 • 13 min read
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