24 Hours in Farming is back and better than ever, celebrating its 10-year anniversary of championing British farming to the public.
As British farmers navigate a tumultuous time in the industry, with challenges arising from global trade deals, changing agricultural policies, and variable weather, it is more important than ever to support UK farming.
At the heart of this message are this year's 12 ambassadors for #farm24:
Kelvin and Liz Fletcher
Liz and Kelvin Fletcher are new entrant farmers who swapped the world of TV for agriculture.
Kelvin is best-known for his character Andy Sugden in Emmerdale and his success on BBC's Strictly Come Dancing, and Liz has had various roles including Hollyoaks.
In 2021 the couple moved to a 120-acre farm in the Peak District, and have since fallen in love with farming.
They showcase their day-to-day life on social media and on their well-loved ITV show, Fletcher's on the Farm.
The couple's children also love farm life, and particularly love showing their stock at agricultural shows.
Check out Kelvin and Liz Fletcher on their social media @fletchersonthefarm.
Emma Gray
Introducing Emma Gray who, alongside her husband and son, farm 680 acres on the Isle of Bute.
They have 700 crossbred sheep put to terminal sites to sell store lambs.
They also run a herd of hill cattle, mostly blue greys and Angus who are put to the Angus Bull to calve in the spring.
They are the first organic farm on the island and also specialise in training sheepdogs and run an online training school.
For more information on Emma Gray visit her social media @emmagrayshepherdess.
Rebecca Wilson and Charlotte Ashley
Charlotte Ashley is a mixed farmer from Bolton, Appleby. Starting out as a carer from Preston, Charlotte stumbled into a rural life 15 years ago and now, alongside her husband Roy, milks 130 Jersey cows on two Lely A5 robots.
They also lamb 200 mixed-breed sheep. Charlotte works full time on the farm and also documents their days on social media @charlotteashleyfarm.
Rebecca Wilson is a fifth generation farmer on her mixed family farm situated in the Vale of York. Rebecca returned to work on the farm full time approximately 4 years ago and enjoys creating social media content and speaking at events alongside her responsibilities on the farm.
They run 170 predominantly Suffolk X ewes which integrate with the arable enterprise, allowing the family to incorporate herbal leys, clover leys and cover crops with a consistent focus on soil health and sustainability. For more information on Rebecca check out her social media @rebeccawilsonfarming.
Check out Rebecca and Charlotte's joint social media @wilsonandashley.
Chris Myers
Chris is a highly accomplished content creator who has found his niche in the agricultural industry. His interest in farming developed during his teenage years while visiting and helping out with lambing on the Wellocks family farm near Gargrave in the Yorkshire Dales.
Chris's career however began in IT and e-commerce and spanned over two decades, encompassing senior roles within large corporations. Eventually, he found himself grappling with stress and mental health issues. Consequently, he made the decision to break from the corporate world, assuming the role of "Daddy Day Care" for his one-year-old son.
Chris and his son embarked on outings to local farms in Nottinghamshire, immersing themselves in the farming industry and capturing photographs and videos, which he shared on social media platforms. Encouraged by the positive reception of his content, Chris, as his son began attending school, ventured to establish his own business, eager to explore the potential of his passion for showcasing British farming activities.
Now, after nine years, Simply Agri by Pro Horizon boasts an impressive following of over 4 million people and over 2.5 billion video views. Beyond the numbers, Chris derives immense joy from his work and takes great pride in serving as an ambassador for British farming, actively promoting and supporting the industry that has captured his heart.
Check out Simply Agri by Pro Horizon on social media @prohorizonuk.
Cannon Hall Farm, Mike Wilkins, Rossett Park Farming and Claire Whittle announced as #farm24 ambassadors
Cannon Hall Farm
Cannon Hall farm is a family run business in Yorkshire, run by the Nicholson family who shot to fame on Channel 5's popular programmes such as Springtime on the Farm and Winter on the Farm.
Cannon Hall diversified in order to keep the family business alive, and attracts thousands of visitors every year, with people flocking to see the variety of animals on-site, or farmers Rob and Dave. Their father Roger is still active in the business and writes a monthly column for Farmers Guardian.
For more information on Cannon Hall Farm visit their social media @cannonhallfarm
Claire Whittle
Claire Whittle is a new entrant farmer and a practising Farm Animal Veterinary surgeon.
She works mainly in dairy practice in the North West and also has her own consultancy business – ‘The Regenerative Vet' which offers tailored advice to farms that are transitioning towards agroecological practices.
She also sits on the steering group of the Nature Friendly Farming Network, is a Trustee of the Rare Breeds Survival Trust and is the Veterinary Lead of ‘Dung Beetles for Farmers', an online resource which aims to improve the conservation status of dung beetles throughout the UK.
For more information on Claire Whittle visit her social media @dr_dowhittle.
Mike Wilkins
Mike Wilkins is a fourth-generation farmer from North Wiltshire, where he works with his family across 2,000 acres of mainly arable land, running a variety of rare breed livestock.
He also manages CP Farming Ltd, a 4,000-acre mixed estate spanning Wiltshire and Gloucestershire. Passionate about regenerative agriculture, Mike is focused on reducing tillage, improving soil health, and lowering on-farm emissions, and is also known for his appearance on series 15 of The Great British Bake Off.
You can follow Mike on social media @mikesqw.
Rossett Park Farming
George (28) and Will (26) are fifth generation organic dairy farmers from Wrexham North Wales. They farm just under 1500 acres, 330 being arable growing peas, oat and barley for feed for the cows.
They split block calving in Spring and Autumn with roughly 300 in each block and 80 Aberdeen Angus. George manages the cows, grass and beef and Will manages the arable side of the business and the anaerobic digester.
To find out more about their family farm, check out their social media @rossett_park_farming.
Nigel Owens, Frank Carr, Amy Wilkinson and Coco Jalloh announced as first four #farm24 ambassadors
Nigel Owens
Nigel Owens MBE began refereeing at 16 and went on to become one of rugby's most respected officials, making history as the first to referee 100 test matches.
After a distinguished career that included four Rugby World Cups and numerous major finals, he retired from officiating and returned to his lifelong passion—farming.
Nigel now runs a 90-acre farm in West Wales, with an additional 50 acres rented, where he keeps around 75 pedigree Hereford cattle.
Farming has been a dream of his since childhood, having worked on a dairy farm after leaving school.
You can follow Nigel on social media @Nigelrefowens
Coco Jalloh
Coco Jalloh is a 19 year old agricultural student close to Brighton. Coco has always been very interested in farming and how it provides for the country.
Coco has a very lovely family around her and lots of supportive friends within the farming industry.
After recently hitting 15,500 followers on TikTok, Coco always tries to showcase the diversity in the industry being a women and a person of colour.
Her next journey is going to university to become a veterinary nurse specialising in livestock.
Find out more about Coco on her social media @cocojalloh
Amy Wilkinson
Living in the heart of Lancashire, Amy works on her mixed family farm with 700 acres of arable land and around 600 head of beef cattle that they rear from two weeks of age and take all the way through to finishing.
Amy is also a monthly columnist for Farmers Guardian, writing for the In Your Field section in magazine and online.
She also dabbles in machinery reporting, in particular showcasing some of the amazing machines at LAMMA Show.
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For more information on Amy Wilkinson visit her social media @amygingewilkinson.
Frank Carr
Frank Carr (33) farms more than 2000 acres of both owned and rented land in Malhamdale, North Yorkshire.
Alongside his family, they farm beef and sheep, breed store and fatten through both enterprises.
They have roughly 250 breeding cows and 1300 breeding sheep with young stock following and stores and fattening animals too.
Find out more about Frank and his family farm on social media at @leegatefarm
Voice your support
To get behind the UK's biggest agricultural, digital event, follow the link below and download your free #farm24 pack.
Visit the 24 Hours in Farming hub to get involved
Join Nigel, Coco, Frank, Amy and their fellow ambassadors from August 7 at 5am to August 8 at 5am and take the opportunity to showcase how vital farming is to this country.
Whatever your role in the industry, support 24 Hours in Farming through social media by using #farm24 and by tagging Morrisons and Farmers Guardian.
