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Your farm’s future starts with a conversation that brings generations together

Chaired by Farmers Guardian deputy editor Alex Black, the first webinar in the Future of Farming series brought together Rebecca Wilson North Yorkshire farmer, and Ben Makowiecki, agriculture sustainability director at Lloyds Banking Group, to explore what farming for profit really means at a time when margins are under sustained pressure.

The lay of the land

In part one, we explored how Kaiwaka's new identity was built from the ground up. Shaped by farmers, informed by experience and designed to stand the test of time. Here's part two detailing how experience has formed the new range.

Shaped by decades of farmer feedback, real-world testing and learning through its trialist network and repairs programme, Kaiwaka's refreshed identity better represents a focused, farmer-first brand. Find out more from Loren at Kaiwaka.

Alice is a 24 year old, sixth-generation farmer balancing a beef and arable enterprise alongside contracting and haulage work, with no two days on the farm ever the same. Farmers Guardian and Kaiwaka went to visit her to find out more about her day-to-day life.

As part of the UK launch of the rebranded and improved Kaiwaka gear, dairy farmer and Kaiwaka ambassador Amy Eggleston shares an insight into life on a large family-run dairy unit in Leicestershire, balancing cows, calves and family life.