Farmers target supermarkets in supply chain protests

Proud to Farm plans to take fairness fight to Tesco, Morrisons, Asda and Sainsbury's

clock • 2 min read
Farmers have longed campaigned for fairer treatment
Image:

Farmers have longed campaigned for fairer treatment

A group of farmers are leading a mass protest at supermarkets across the country to highlight the trade's unfair treatment of farmers.

Members of Proud to Farm said they have been forced to take direct action and are appealing for farmers, producers and members of the public to join them at more than 30 supermarket distribution sites on Friday October 13 at 7pm.

The group has launched a campaign via social media platform TikTok which names the centres due to be targeted in what it hopes will be a mass protest.

Farm worker and Proud to Farm group member Becky Dack from North Yorkshire said the aim of the action was not to cause disruption or to upset to anyone but to let people know how farmers are being treated.

"We just want to be heard," she said. "We have been ignored for years and we need [supermarkets] to know that we can be seen.

"Farmers just want a fair price. We want the public to understand that if they buy local, then they are supporting local farmers. We understand some food has to be imported and that people want to shop at supermarkets but if you can buy British you may as well buy British.

"It is about fairness. Supermarkets are announcing record profits while many people who produce the food are living below the poverty line. It is wrong."

Ms Dack who has more than 35,000 followers on TikTok said it is not about making consumers to pay more but asking retailers to distribute the profits more fairly. 

Fellow supporter and Lancashire-based farmer Eden Muzzall has also publicised the campaign, explaining to followers how farmers are impacted by current supply chains rules and encouraging members of the public to get behind the protest.

@british_shepherdess Please spread the word and let the supermarkets know that we will not be treated this way. Please remember to buy as much British produce as you possibly can. We can't keep losing farmers. #fairpriceforfarmers #backbritishfarming #supermarket #proudtofarm ♬ original sound - Lancashire Lamb Boxes

Ms Dack said: "Following the reduction in BPS, many farmers are struggling. We know the British public want to support us but we want them to know what is happening. It is time for a change."

More on Farm Business

Support needed to save suckler herd

Support needed to save suckler herd

New report warns of tighter margins and increasing challenges owing to decline in Welsh livestock numbers

clock 10 February 2026 • 2 min read
Letters: "Delaying difficult decisions is no longer an option for farming"

Letters: "Delaying difficult decisions is no longer an option for farming"

This week from Farmers Guardian readers: Simon Britton, chair of the Society of Agriculture, discusses the need for farming to strengthen professional standards, leadership and independent expertise to support better decision-making and long-term resilience, alongside traditional industry representation

Simon Britton
clock 10 February 2026 • 2 min read
Defra's John Powell to be next BMPA chief executive

Defra's John Powell to be next BMPA chief executive

John Powell is currently head of agricultural sectors team at Defra

Alex Black
clock 09 February 2026 • 2 min read