Monday 02 October, 2023

Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture’s biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

clock • 2 min read
Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture's biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

Thanks to the efforts of farmers and industry organisations, the event remained in the top ten throughout the duration and captured the attention of the Prime Minister, celebrity chefs, MPs and sportsmen. 

Social media was flooded with valuable insights into what a typical working day in farming looked like and the raft of skills and dedication required into producing the food we eat.

Sponsored by Morrisons, the day kicked off at 5am on August 5 and continued through to 5am this morning under the hashtag #Farm24.

As well as trending on Twitter, there was unprecedented activity on Instagram and TikTok, which brought new audiences to the campaign.  

Thousands of pictures, videos and posts highlighted the versatility, resilience and community spirit of the agricultural community as it showcased to the public the journey from field to fork. 

We take a look at some of the highlights: 

For more information, videos and updates visit www.fginsight.com/24hoursinfarming

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