The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

View from the rostrum: Shows emphasise quality

Mathew Middleton on rising costs this winter.

Farmers Guardian
clock • 2 min read
View from the rostrum: Shows emphasise quality

Mathew Middleton on rising costs this winter.

The British Farming Awards in Birmingham last week highlighted the positivity of the industry we work within.


Congratulations to all the winners and nominees from the evening.


As a new auctioneer, trips and local events, such as shows and talks, are a key part of the job.


They create the opportunity to meet new and existing customers and build relationships in a social environment, away from busy market days.


A drought-like summer has created a sense of uncertainty as we move into winter.

With shortages of crops and forage, and increases in prices across the board, it could be one of the hardest winters of recent times.


This has had a knock-on effect in prime and cast rings, in both cattle and sheep categories, as the quality of grass has dropped and the cost of concentrate feed has increased.


Large numbers of half meat lambs are forward on a weekly basis, which would most probably sell to the vendors’ advantage in the store ring.

Despite this, it gives a clear premium to fed and well-finished lambs in comparison.


The store lamb market has been met with a sharp trade from our first sale back in July with the optimism of rain at the forefront, with short term and best-bred type lambs having the greatest demand.


In the store cattle category, it is a very similar script, with feeding type and suckler-bred cattle selling well.

Our opening suckled calf sale was met with a buoyant trade and a ringside of buyers looking to secure those quality spring-born calves – giving confidence to the farmers producing them through these difficult and costly times.

Cast and prime cattle remain a highlight of the week here, with strong numbers of butcher and wholesale quality animals forward weekly and cast cattle forward in vast numbers, with unproductive cattle being cashed to sellers’ advantage, even more so with winter housing just around the corner.


Dairy at Gisburn is always a popular section, with 60-100 in milk weekly and customers traveling far and wide to sell and buy stock with us.

With milk prices at all time highs, confidence is strong and buyers are keen to invest.


Next stop is the Christmas shows, which always bring out a fantastic showcase of stock across every sector and really do emphasise the quality of stock British farmers are producing.

Mathew Middleton

Mathew Middleton is a trainee auctioneer and fieldsman at Gisburn Auction Mart. Call 07860 659 803, or email m.middleton@ gisburnauctions.com

More on Shows & Sales

Scottish breeding scoops win at Madison

Scottish breeding scoops win at Madison

Scottish genetics were on show at the recent World Dairy Expo.

Katie Jones
clock 23 October 2026 • 1 min read
Dalchirla shearling sets Blackface record

Dalchirla shearling sets Blackface record

No fewer than 40 rams sold at five-figure prices, and a new record for a Blackface shearling ram was set at a packed Dalmally market

Lynsey Clark
clock 21 October 2026 • 1 min read
View from the Rostrum: "Demand was so strong that, in some cases, we simply ran out of sheep"

View from the Rostrum: "Demand was so strong that, in some cases, we simply ran out of sheep"

Joe Bowman, livestock auctioneer at Harrison and Hetherington, provides an update on current trade and looks back at record turnovers and strong tup trade

Farmers Guardian
clock 21 October 2026 • 3 min read