As British Food Fortnight approaches, it's a timely reminder of the essential role that British produce plays in our economy, communities and national security.
Our farmers consistently produce world-class food. But unless there's a clear route from farm to fork – through retail shelves, foodservice and hospitality menus – we risk undervaluing this national asset.
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This year, Love British Food is calling on businesses and consumers to pledge to ‘make the switch' – to consciously choose British produce during and beyond the campaign.
While the concept of ‘buy British' is not new, the impact of making small, manageable seasonal switches is often underestimated. Seemingly small changes can create a ripple effect, ensuring a more resilient, sustainable food system.
The commitment to support British food is not an ‘all or nothing' approach. By encouraging retailers, caterers, and consumers to take one simple step with their food choices, we can strengthen our food supply chain.
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At a time when food security is increasingly under scrutiny, the ‘small switch' approach provides a realistic pathway to supporting British food and farming.
It ensures that we are investing in farm businesses while building a more sustainable food system for the future.
We urge everyone to pledge to make the switch and make a lasting difference, together.
Alexia Robinson, founder, Love British Food; Andy Jones, head of service development, Bon Culina; Cathy Amos, head of customer marketing public sector, Brakes; James Armitage, marketing director, Fresh Direct; Phil Rayner, owner and MD, Glebe Farm Foods; Jez Allman, head of commercial, Glebe Farm Foods; and Jenny Jefferies, author, food columnist, producer & campaigner
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