buy british

Morrisons and Aldi have now made changes to their shopping experience to promote farm businesses and produce online through the 'Buy British' initiative

Proposals to standardise and simplify packaging information so food produced to the highest standards is consistently labelled

Mr Sunak urged more retailers to introduce the tool for consumers

Rami Baitieh, chief executive of Morrisons, said the move 'backed Britain's farmers and the high quality food they produce'

The Defra Secretary has backed a campaign to make it easier for the public to buy British food

An NFU survey found the British public ranked farmers as one of the most important and well respected professions

MPs are calling on supermarkets to do more to encourage shoppers to buy British produce by adding a ‘Buy British’ button to their online stores.