Aldi introduces 'Best of British' section to promote farm produce online

Morrisons and Aldi have now made changes to their shopping experience to promote farm businesses and produce online through the 'Buy British' initiative

Chris Brayford
clock • 2 min read
Aldi has introduced a 'Best of British' section for online shoppers to support British farm produce including beef, dairy, fruit and vegetables
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Aldi has introduced a 'Best of British' section for online shoppers to support British farm produce including beef, dairy, fruit and vegetables

Aldi has become the latest supermarket to implement a section promoting British farm produce online to support farm businesses. The UK's fourth-largest retailer has confirmed the introduction of a ‘Best...

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