Aldi introduces 'Best of British' section to promote farm produce online

Morrisons and Aldi have now made changes to their shopping experience to promote farm businesses and produce online through the 'Buy British' initiative

clock • 2 min read
Aldi has introduced a 'Best of British' section for online shoppers to support British farm produce including beef, dairy, fruit and vegetables
Image:

Aldi has introduced a 'Best of British' section for online shoppers to support British farm produce including beef, dairy, fruit and vegetables

Aldi has become the latest supermarket to implement a section promoting British farm produce online to support farm businesses. The UK's fourth-largest retailer has confirmed the introduction of a ‘Best...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

fg buy and sell
VIEW ADVERT

POTTINGER TEDDERS

POTTINGER TEDDERS

VIEW ADVERT
£POA
VIEW ADVERT

NEW Malone 840 6 Rotor Tedder (8.4m)

NEW Malone 840 6 Rotor Tedder (8.4m)

VIEW ADVERT
£POA
VIEW ADVERT

NEW POTTINGER HIT 6M TEDDERS & TOP TWIN ROTOR RAKES

NEW POTTINGER HIT 6M TEDDERS & TOP TWIN ROTOR

VIEW ADVERT
£POA

More on Retail

Lidl commits to 100% British beef
Retail

Lidl commits to 100% British beef

Discount retailer says pledge recognises UK farmers' high animal welfare and environmental standards

Jane Thynne
clock 21 June 2025 • 2 min read
Co-op reiterates its commitment to British farmers
Retail

Co-op reiterates its commitment to British farmers

It follows retailers including Asda and Morrisons coming under fire for stocking imported beef

Mia Willemsen
clock 18 June 2025 • 1 min read
Uruguayan beef produced over 6,500 miles away is being sold in UK supermarkets
Retail

Uruguayan beef produced over 6,500 miles away is being sold in UK supermarkets

Farmers said they feel 'undermined' by retailers stocking beef products which are not British and have challenged retailers to do even more to source beef in stores from UK farms

Chris Brayford
clock 30 May 2025 • 4 min read