Prime Minister Rishi Sunak shows support for 'Buy British' button to back British farmers

Mr Sunak urged more retailers to introduce the tool for consumers

Chris Brayford
clock • 2 min read
Prime Minister Rishi Sunak urged retailers to follow Morrisons' example by implementing a 'Buy British' button online for consumers
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Prime Minister Rishi Sunak urged retailers to follow Morrisons' example by implementing a 'Buy British' button online for consumers

Prime Minister Rishi Sunak has encouraged more retailers to showcase the ‘incredible food' produced in the UK by British farmers after Morrisons launched the ‘Buy British' button for online shoppers...

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