Morrisons first major retailer to launch 'Buy British' section online

Rami Baitieh, chief executive of Morrisons, said the move 'backed Britain's farmers and the high quality food they produce'

Chris Brayford
clock • 2 min read
Morrisons has launched a 'British' section online after a campaign from 121 cross-party MPs to back British farmers
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Morrisons has launched a 'British' section online after a campaign from 121 cross-party MPs to back British farmers

Morrisons has become the first major supermarket retailer to implement a ‘Buy British' section online for customers in a move to ‘back farmers and British produce'. Conservative MP Dr Luke Evans confirmed...

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