The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Demand for Jersey milk and full fat dairy surges to 50 year high

Tesco said health-conscious 'Gen Zers' want more full fat dairy, naturally rich in protein and calcium, as part of a balanced diet

Chris Brayford
clock • 3 min read
Dr Robert Graham, owner of Graham's The Family Dairy, said: "They say what goes around comes around and that is certainly the case with Jersey milk which is at its most popular now than it has been since the 70s. People are re-discovering the natural goodness and benefits of this delicious full fat milk and we have seen steady growth in demand for our Gold Top Jersey milk in the last year."
Image:

Dr Robert Graham, owner of Graham's The Family Dairy, said: "They say what goes around comes around and that is certainly the case with Jersey milk which is at its most popular now than it has been since the 70s. People are re-discovering the natural goodness and benefits of this delicious full fat milk and we have seen steady growth in demand for our Gold Top Jersey milk in the last year."

Jersey milk is back in vogue and making a comeback in people's diets as demand for full fat dairy soars. Named after the iconic breed, Tesco said Jersey milk was introduced in the 1950s following the...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Dairy

Opinion: Farmers want to invest in the future, but they need a fair price for their product to do so

Opinion: Farmers want to invest in the future, but they need a fair price for their product to do so

Livestock specialist Katie Fallon talks of farmers needing confidence to invest

Katie Fallon
clock 06 October 2026 • 1 min read
OPINION: October milk price creeps up again, but supply shortages beckon

OPINION: October milk price creeps up again, but supply shortages beckon

Livestock specialist Katie Fallon talks of October milk prices

Katie Fallon
clock 30 September 2026 • 2 min read
Campaigners call for action accusing supermarkets of driving rise of mega dairies

Campaigners call for action accusing supermarkets of driving rise of mega dairies

The Wildlife Trusts says volume must not be allowed to replace the value of sustainable farming

Jane Thynne
clock 28 September 2026 • 4 min read