The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Celebrating Wool Month 2024

October marks Wool Month, an opportunity to celebrate the natural benefits of a unique fibre which is renewable, biodegradable and sustainable

Farmers Guardian
clock • 1 min read
Celebrating Wool Month 2024

British Wool reports strengthened market

WOOL prices have reached their highest level for four years, although prices still need ‘to rise further', according to British Wool. 

 

Hollywood actor Damian Lewis drives sheep over Thames to highlight history of wool

Golden globe and Emmy Award-winning actor Damian Lewis has driven sheep over the River Thames in London as part of a traditional sheep drive dating back hundreds of years.

 

FG180: King Charles focuses on greater value of British sheep and wool

The story of wool is one which is woven into the rich tapestry of this country's history. The Campaign for Wool, initiated by King Charles when he was Prince of Wales, aims to educate consumers throughout the Commonwealth about the benefits of wool.

 

Traceability and sustainability in focus for British Wool

Looking back to May, British Wool highlighted the high-quality, traceability and variety of wool which it said was the unique selling point which made the product stand out.

 

The Farmers Guardian Podcast: The survival of British wool - 'Consumers and retailers need to understand the value of wool as a global commodity'

On The Farmers Guardian Podcast, business and news reporter Chris Brayford discusses the value of the wool sector with British Wool chief executive Andrew Hogley. 

More on Farm Life

Charlotte Ashley: "Being able to take something we produce and transform it into a piece of art is a reminder of just how much potential wool has"

Charlotte Ashley: "Being able to take something we produce and transform it into a piece of art is a reminder of just how much potential wool has"

FG columnist Charlotte Ashley reflects on finding meaning through producing works of art with wool from her own farm

Charlotte Ashley
clock 25 October 2026 • 3 min read
The Lake District farmers celebrating the region's iconic landscape in British tweed

The Lake District farmers celebrating the region's iconic landscape in British tweed

Producing tweed in the heart of the Lake District is helping to add value to wool and connect people to the beautiful landscape

Alex Black
clock 25 October 2026 • 7 min read
How organic cheese and gelato have brought financial security to a Cumbrian dairy farm

How organic cheese and gelato have brought financial security to a Cumbrian dairy farm

Working alongside nature is a key focus for Jenny and Mark Lee’s business, and the couple have made some significant changes to bring their vision to life

Emily Ashworth
clock 24 October 2026 • 9 min read