Genetics prove pivotal in retailers new lower carbon beef range

After launching its new lower carbon beef range last month, Katie Fallon looks at how Sainsbury’s has practically lowered its carbon footprint and what it means for farmers looking to get involved

clock • 7 min read
Cattle in Sainsbury's lower carbon beef range are bred using semen from a choice of two Aberdeen-Angus sires.
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Cattle in Sainsbury's lower carbon beef range are bred using semen from a choice of two Aberdeen-Angus sires.

Sainsbury's beef range not only puts the UK's largest lower carbon beef on the retailer's shelves but offers progressive opportunities for the nation's beef and dairy farmers. Launched as a result...

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