food

Have you seen the exciting new AHDB ‘We Eat Balanced’ £1.5 million marketing campaign launched on January 4? Anyone watching social media over the past two weeks won’t be surprised its stimulated debate with huge support, outrage, passion and enthusiasm all stirred up.

As AHDB’s £1.5 million Eat Balanced campaign launched this week, Olivia Midgley looks at what makes engaging promotional content and finds out how its success will be measured.

A new £1.5 million campaign to extol the health benefits of red meat and dairy as part of a healthy, balanced diet has been launched by AHDB. Olivia Midgley reports.