Jeremy Clarkson joined the Hawkstone Farmers Choir for a sweary new advert promoting Hawkstone Black stout. Image credit: Hawkstone/Instagram.
Jeremy Clarkson has reunited with the Hawkstone Farmers Choir for another sweary advert celebrating British farming.
The Britain's Got Talent-winning choir appeared alongside Clarkson and Clarkson's Farm star Kaleb Cooper in a new promotion for Hawkstone Black, a 4.2% nitro stout brewed using 100% British-farmed ingredients.
Introducing the performance, Clarkson said: "It is a little-known fact that there is a second verse to the British National Anthem.
"So what we at Hawkstone have done is gather some farmers to sing it for you."
The farmers then launched into their own version of God Save the King, beginning: "God save our delicious stout. Long live our creamy stout. Shout out for our stout."
They continued: "So go down the pub today, sing this along the way. We're going out for some stout.
"It's b****** hard to make. So try it for f***'s sake. It's like a boozy milkshake. Drink Hawkstone Black."
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The choir, Clarkson and Cooper then raised their pints above their heads to bring the advert to a close.
Hawkstone announced that its award-winning stout was available from Sainsbury's, Morrisons and Waitrose, telling customers: "Stout season is here. Time for a proper one."
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British-farmed ingredients
Hawkstone Black is brewed using rich malts and Target and Goldings hops, both traditional British hop varieties.
The brewery said the stout had roasted coffee and dark chocolate notes, followed by a 'crisp, clean bitterness', with its brewing process producing a smooth and creamy finish.
First introduced in 2024, the stout was initially served at Clarkson's Farmer's Dog pub in Oxfordshire before becoming available in 440ml cans.
Hawkstone Black was awarded a silver medal at the 2025 World Beer Awards.
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Farmers return to their advertising roots
The latest performance followed the choir's first Hawkstone advert, which attracted widespread attention in 2025 after its strong language meant it could not be shown on television, radio or in cinemas.
That advert featured 34 working British farmers singing an operatic tribute to Hawkstone lager, including the refrain: "F*** me, it's good."
About 2,500 people responded when Hawkstone advertised for farmers who could sing, with the final group bringing together farmers and agricultural workers from across Britain.
The choir went on to become much more than an advertising campaign, winning Britain's Got Talent in 2026.
Its latest performance took the group back to where it all started, with another sweary song promoting a drink made entirely from British-farmed ingredients.
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