The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

More farmers are diversifying in efforts to boost profitability and pay wages

More than a third of farmers have diversified in an effort to increase their incomes and ensure their farms remain resilient for generations to come

Mia Willemsen
News and business reporter
clock • 4 min read
Speedboat tours at Portnellan Farm, Loch Lomond
Image:

Speedboat tours at Portnellan Farm, Loch Lomond

NFU Mutual's 2026 Voice of the Farmer study found that 37% of farms had been diversifying in 2026 compared with 32% in 2025 – driven by the need to boost incomes during a challenging period and fill in...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Diversification

Diversification is a way to de-risk the farm business, not end it
Diversification

Diversification is a way to de-risk the farm business, not end it

Whilst some farmers might think the diversification journey was the beginning of moving away of farming, Savills says it is a way to de-risk it

Mia Willemsen
Mia Willemsen
clock 25 October 2026 • 4 min read
Sheep trekking diversification improves quality of life for Somerset farming family
Diversification

Sheep trekking diversification improves quality of life for Somerset farming family

A Somerset family has established a business which works around their lifestyle. Mia Willemsen finds out more

Mia Willemsen
Mia Willemsen
clock 22 October 2026 • 5 min read
Diversifying Diddly Squat: Clarksons' Farm star's mission to help farmers thrive
Diversification

Diversifying Diddly Squat: Clarksons' Farm star's mission to help farmers thrive

Best known to millions as one of the stars of Clarkson’s Farm, Lisa Hogan, alongside her son Wolfe, is turning that reach into something more practical – a platform designed to help farmers across the country build their own diversification stories

Olivia Midgley
Olivia Midgley
clock 22 October 2026 • 7 min read