Winner of the 2026 LAMMA Innovation Awards 'IAgrE Ivel' award, Agro-Vital - TRIPLEX
The UK's premier agricultural event, LAMMA, is once again opening its Innovation Awards for entries. The LAMMA Innovation Awards, sponsored by Rural Asset Finance, were created to recognise and reward innovation and advances within the agricultural industry.
Who can enter
The awards, available for LAMMA, Low Carbon Agriculture and CropTec exhibitors to enter, celebrate new technologies and provide exposure for agricultural manufacturers through eight categories including a new edition for 2027, the Future Fuel Innovation Award. In addition to this, the Innovation of the Year award will be presented to the best overall winner at the 2027 show.
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For the first time, the LAMMA Innovation Award entrants will have an opportunity to demonstrate their innovations on centre stage during the show in the Innovation Live zone, this gives entrants access to over 40,000 visitors, looking to find groundbreaking technology powering the future of farming.
Matthew Smart, Founder & Director, Rural Asset Finance commented on sponsoring the awards, "We are delighted and proud to sponsor the LAMMA Innovation Awards because we feel the industry deserves recognition for just how unbelievably resourceful it is.
"Our whole sector is brilliant, individually and collectively at thinking outside the box to work more efficiently or simply finding solutions to the day-to-day challenges every farm faces.
"These awards are really important to showcase what a modern, high-tech, ground-breaking industry we are."
How to enter
The awards can be entered via the LAMMA, Low Carbon Agriculture and CropTec exhibitor hub and entries close on October 9, 2026.
2027 Innovation Awards categories
*NEW for 2027* Future Fuel Innovation
Agriculture and technology is evolving, we want to highlight the future fuel and drivetrains that are pushing agriculture into the future.
Can include hybrid systems, hydrogen, biomethane, battery electric, fuel cells, E-Fuels and renewable fuels. The product or process must be able to demonstrate its significant benefit to the environment.
Livestock & Dairy Innovation of the Year
This award celebrates a piece of livestock kit, machinery or technology that provides advancement or innovation inside the Livestock/Dairy sector.
Includes: Livestock/Cattle feeding and handling equipment, dairy machinery and technology, milking equipment, mixing equipment & fencing equipment.
Grassland Innovation of the Year
This award highlights a piece of grassland kit, machinery or technology that provides advancement or innovation inside the grassland/forage sector.
Includes: Field machinery, including mowers, tedders, rakes, balers, wrappers, bale handling or any machinery or technology that is specific to the life cycle of grass production.
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Digital Technology Innovation of the Year
This award showcases a product or service that uses digital technology and equipment to provide a service to farmers. It must fulfil a genuine business need of farmers and growers.
Includes: Apps, electronics & precision farming software.
Arable Establishment Innovation of the Year
This award celebrates a piece of arable machinery or technology that provides advancement or innovation to the establishment of any arable crop.
Arable Crop Care Innovation of the Year
This award highlights a piece of arable kit, machinery, chemical or technology that provides advancement or innovation to the care of arable crops, at any point during their production lifecycle.
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Machine of the Year
This award celebrates innovation within agricultural manufacturing. The machine can be made anywhere in the world, but it must be sold the UK & Ireland, and released after 1st February 2026, and must not have been shown at LAMMA before, even as a prototype.
Includes: tractors, materials handling, harvesters and self-propelled sprayers/applicators
British and Irish Manufacturer of the Year
This award champions the commitment to innovation by a British or Irish manufacturer. The manufacturer must have shown consistent innovation and progression in the fields of new product development, sales growth, business sustainability.
The manufacturer must be based within UK and IE; physical production has to take place within the UK and Ireland.
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The IAgrE Ivel Award - Innovation of the Year
The Innovation of the Year will be awarded to the best Gold-winning innovation from across all LAMMA Innovation Award categories; no application is required, as the winner will be selected from the Gold Award winners in the other eight categories.
A word from the sponsor
"Farmers have innovated for centuries. Ours is an industry that naturally solves problems by coming up with genius solutions, fantastic inventions or sometimes simply a new way of completing a task that's never been done before," says Matthew Smart, Founder & Director, Rural Asset Finance.
"Every one of those ideas has the power to change our entire industry for the better, so please do enter your innovation into the awards.
"You might well win – but as importantly, sharing your innovation with the world could ultimately help thousands of your fellow farmers."
LAMMA event details
- Wednesday, 20 January 2027: 8.00am-6.00pm
- Thursday, 21 January 2027: 8.00am-4.30pm
- Venue: NEC, Birmingham
Visitor registration opens soon. Register your interest now for the UK's premier agricultural event.
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About LAMMA
LAMMA 2027, taking place on 20-21 January at the NEC Birmingham, is the UK's foremost event for agricultural machinery, technology, and equipment innovation. As the leading platform for the farming community, LAMMA offers an unmatched opportunity to explore a dynamic showcase of over 600 exhibitors, unveiling the latest in tractors, combines, arable, and grassland machinery.
For the second year, LAMMA, CropTec and Low Carbon Agriculture are set to co-locate for the exhibition delivering an unmatched experience for farmers and industry professionals. With 45,000 attendees expected, LAMMA 2027 is the essential event for networking, market research, business solutions, and enriching knowledge by gaining invaluable insights from industry experts, all under one roof.
About Rural Asset Finance
Rural Asset Finance is a specialist direct lender to British rural businesses to help them fund, diversify and future-proof their farm-based business. Our decades of individual farming experience mean we understand its unpredictable day-to-day challenges, and work with you to achieve the future you want.
Whether that's machinery, vehicles, buildings or land, for food production, diversification, green energy, sustainability or anything else related to your farm, we offer bespoke finance packages to support any size project, all supported by our in-house fund management, credit and legal services. We are also proud to be named an exclusive delivery partner of the government's British Business Bank.
