Jeremy Clarkson posts video in support of Farmers' Choir on Britain's Got Talent

The group of farmers, who originally formed to promote Clarkson’s Hawkstone alcohol brand, captured the hearts of the audience and Clarkson himself as they took to the stage of Britain's Got Talent

News and business reporter

24 March 2026 • 1 min read

Jeremy Clarkson shared an emotional congratulations on his Instagram following the Britains Got Talent episode on Saturday night (March 21) which saw his Farmer's Choir receive the golden buzzer.

The 34 strong choir made up of farmers from across the country was ensembled by the Clarkson's Farm star himself to promote his alcohol brand, Hawkstone.

After the choir performed an emotional version of Elbow's One Day Like This and received the 'golden buzzer' from Britain's Got Talent judge Amanda Holden, meaning they are straight through to the semi-final, Mr Clarkson took to Instagram to praise the group.

"I watched Britain's got talent tonight for the first time because the Hawkstone Choir were on, and they were just fantastic," he said.

"These guys are all farmers, and they work incredibly hard for really incredibly small rewards, and to see them all on that stage, with all that love in the room, made my heart sing.

"I actually welled up.

"Thank you, Amanda Holden, for pressing that golden buzzer thing - I do not know what that means, but it obviously is important.

"It shows that, I think people quite like farmers. And they were very, very good.

"Well done, all of you. I mean, I am a very happy man tonight.

"The choir is fab."