'Farmcation' holiday growth bucks staycation trend

Shows such as Clarkson's Farm and Vinnie Jones in the Country have helped British holidaymakers seek out authentic countryside experiences

Chris Brayford
clock • 3 min read
Dan Yates, founder of Pitchup.com, said: "Where we do see real year-on-year growth is in demand for staying on working farms. A lot of farmers provided camping during the pandemic to help meet the demand for domestic getaways, and in some cases to ease their own isolation."
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Dan Yates, founder of Pitchup.com, said: "Where we do see real year-on-year growth is in demand for staying on working farms. A lot of farmers provided camping during the pandemic to help meet the demand for domestic getaways, and in some cases to ease their own isolation."

Agritourism is bucking the staycation trend as people continue to flock to working farms for their annual getaway. Findings from outdoor accommodation specialist Pitchup.com said bookings for farm-based...

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