The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Health messaging in the dairy aisle inspires shoppers to buy more

Displays in store and on packaging could influence consumer behaviour

Alex Black
Deputy Editor
clock • 2 min read
Health messaging in the dairy aisle inspires shoppers to buy more

Messaging around the nutritional benefits of milk in the dairy aisle could inspire shoppers to buy more milk in-store. AHDB has undertaken research in collaboration with Linney and milk processors to...

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