Credit: Farmstar Ltd, Case IH Agricultural Dealership, backing #farm24 this year
Farm24 is the UK's biggest digital agricultural campaign. Led by Farmers Guardian, the annual event shines a spotlight on British food and farming for a full 24 hours, encouraging farmers and the public to share their stories using the hashtag #farm24.
Now in its tenth year and taking place every August, the campaign reaches millions and bridges the gap between the countryside and consumers.
Here are just some of the brands, organisations, and individuals backing British farming today – and how you can get involved.
READ NOW: Radio 1's Dean McCullough backs British farmers with #farm24 shout-out
Big names backing the campaign
John Deere gets behind #Farm24
Alex James joins #Farm24 with farming message
Blur bassist and cheesemaker Alex James shared a video message backing the campaign and celebrating British produce.
Nigel Owens backs British farmers
Rugby World Cup final referee-turned-farmer Nigel Owens said it was an 'honour' to be an ambassador for #farm24.
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Grime rapper Fekky documents day in farming life
Influential grime artist Fekky, who runs a smallholding alongside his music career, shared a glimpse into his daily routine for #farm24.
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Cannon Hall Farm shares support with fans
The popular Yorkshire-based Cannon Hall Farm, known for its TV appearances and online following, joined in with behind-the-scenes farming content.
Massey Ferguson: ‘Proud to support British agriculture'
One of the most recognisable names in farming machinery showed its support online with a post highlighting UK farmers' hard work.
Young Farmers Clubs across the UK take part
Clubs from across England, Wales, Scotland and Northern Ireland shared posts, videos and stories using #Farm24.
READ NOW: Michelin-star chef Tom Aikens backs British farmers with new #farm24 recipes
NFU and farming leaders rally behind campaign
The National Farmers' Union, alongside key industry bodies and organisations, has supported #Farm24 throughout the years. Today's campaign continues to unite the sector.
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Vernon Kay
TV and radio host Vernon Kay said he had been watching videos of farmers harvesting, as they posted on social media for #farm24. He said it is 'fab' that the agricultural industry comes together to shine a light on what farmers do.
Politicians
Shadow Farming Minister Robbie Moore said that he stands with farmers and that the Labour Party 'must axe the family farm tax.'
To all our mighty farmers, I stand with you every step of the way, every day #Farm24 - as you continue to go above and beyond to put great quality food on the nations plate.
— Robbie Moore MP (@_RobbieMoore) August 7, 2025
Our family farms are the backbone of our farming community.
Labour must U-Turn & AXE the #FamilyFarmTax. pic.twitter.com/qy4G69hCDW
Former Liberal Democrat leader and MP for Westmorland and Lonsdale, Tim Farron said it was his 'utter privilege to fight for farmers in Westminster'.
On #Farm24 I want to say thank you to farmers in Westmorland and beyond for everything you do.
— Tim Farron (@timfarron) August 7, 2025
From the food on our plates to the wonderful landscapes that surround us, I am incredibly grateful for your tireless hard work.
It's my utter privilege to fight for you in Westminster pic.twitter.com/zXhAmXhoKv
Edward Morello, Liberal Democrat MP for West Dorset, thanked the farmers in his constituency for their hard work in maintaining the countryside.
It's #Farm24 and I want to say a huge thank you to the farmers of #WestDorset and their families. They produce our food and maintain our beautiful countryside. I won't stop fighting for a better deal for Britain's farming community. pic.twitter.com/nvju2Gzt2R
— Edward Morello MP (@EdwardMorelloWD) August 7, 2025
How to get involved in #farm24
- Post on social media using #farm24
- Share videos or photos of your farm, your food, or your connection to agriculture
- Follow and engage with others using the hashtag across X, Instagram, Facebook and TikTok
- Tag @FarmersGuardian and @Morrisons to be featured
24 Hours in Farming: Download your pledge and find out more about the campaign
As the campaign gains momentum, more big names are expected to show their support, from politicians to TV personalities. Check back for updates.
