QMS hails influence of Scotch lamb for St Andrew's Day initiative which reached more than 20,000 children

The red meat sector organisation said over 70,000 consumers had been inspired to take part in the initiative to promote the benefits of lamb worldwide

clock • 2 min read
IAAS executive director Neil Wilson celebrating the Scotch lamb for St Andrew's Day campaign (QMS)
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IAAS executive director Neil Wilson celebrating the Scotch lamb for St Andrew's Day campaign (QMS)

The success of a campaign to promote the benefits of lamb to schoolchildren has been highlighted for the collaborative approach between farmers and rural businesses on a world stage. Quality Meat Scotland...

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