This morning has already seen visitors flood through the gates at the NEC for this year's LAMMA Show.
With various new aspects to the show, attendees can expect to products from across the sector from over 600 exhibitors.
This year has seen the introduction of LAMMA Live TV, featuring those from Agriconnect and exhibitors, and runs on live throughout the day.
The careers zone is also a new addition, and on day two (January 18) a number of high-school aged school children will attend the show to learn about jobs in agriculture. Located in hall 17, you can catch a number of talks and presentations on the opportunities in farming for all.
Pre-registration numbers sat at 29,000 this year, with visitors flocking to attend the show on the day too.
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