Saturday 24 February, 2024

Expanded focus on the arable sector in Farmers Guardian portfolio

Agriconnect, the UK’s largest agricultural information business, has announced today that it will be reinvigorating its focus on the arable sector within its flagship suite of brands

clock • 2 min read
Expanded focus on the arable sector in Farmers Guardian portfolio

The arable sector sits at the heart of innovation and technology in farming. It is an incredibly dynamic sector that continues to evolve throughout the UK as farmers look to build dynamic businesses in the face of a range of global and domestic challenges.

Within the Agriconnect business, there has always been a focus on arable content with the monthly Arable Farming magazine, Crop it Like it's Hot podcast and Croptec exhibition.

The Agriconnect team will be reshaping the format and regularity of these award-winning media brands to better integrate more of the news, analysis, and commentary about the arable sector into its broad range of UK farm readers.

Read also: Check out the Arable Farming hub for more content

Arable Farming magazine

From 2024 Arable Farming will move from being a monthly magazine to a quarterly publication which, crucially, will be backed by an engaging and informative web presence in the form of arablefarming.com. With a renewed focus on digital content which embraces online-first articles, videos, podcasts, webinars and revitalised newsletters, as well as bespoke commercial propositions, the quarterly print offerings will also seek to serve an already engaged audience with a repositioned editorial offering.

As well as being distributed to the Arable Farming mailing list of 10,000 readers in March, June, September and November, the team will explore how this content can be served via Farmers Guardian to its 25,000 farmers and agricultural experts.

Arable content will also be served in print at FG and online at farmersguardian.com as it always has, but the arable sector will have its own microsite of dedicated content, making it easier for readers to access this information.

Podcast

With exciting plans around the "Crop It like Its Hot" podcast, which is already available on a range of platforms, these are all part of an exciting suite of arable focused content streams and events within Agriconnect. The Croptec event, which takes place at Stoneleigh on November 29-30, continues to grow, and will feature more technical content for farmers, growers and agronomists than ever before. FG and AF reporters will be there to cover all the latest news.

After more than 20 years, Teresa Rush, the editor of Arable Farming, is leaving the business. Remarking on her departure, Nick Ornstien, MD of Agriconnect, said: "We have Teresa to thank for helping the Agriconnect business develop its focus on the arable sector over the past 20-plus years. Her expertise has been invaluable and we're deeply grateful.

"We're looking forward to our broad FG and AF team continuing this focus on the arable sector, within the Farmers Guardian products, and sharing more of this content with our readers."

More information around publishing schedules and the launch of arablefarming.com will be released in the next month.

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