AHDB autumn pork campaign sets out to woo families and Gen Z

New website and social media push aims to inspire more people to embrace the value of pork

Jane Thynne
Head of News and Business
clock • 2 min read
AHDB has launched a new advertising campaign aimed at families and Gen Z
Image:

AHDB has launched a new advertising campaign aimed at families and Gen Z

AHDB's campaign to champion British Pork as a budget-friendly mealtime choice has kicked off today (October 2) alongside the launch of a new website and social media campaign aimed at wooing Gen Z...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Livestock

OPINION: Will the new PM's desire to back British industry stretch to farming?
Livestock

OPINION: Will the new PM's desire to back British industry stretch to farming?

Livestock specialist, Katie Fallon, discusses changes in Government and what this might mean for farming

Katie Fallon
Katie Fallon
clock 21 July 2026 • 1 min read
There is no show like the Royal Welsh Show
Livestock

There is no show like the Royal Welsh Show

Ellie Layton
Ellie Layton
clock 20 July 2026 • 2 min read
Young pig farmer creating her own success story at 23
Livestock

Young pig farmer creating her own success story at 23

At 16 years old, Molly-Anne Gimson decided the career she wanted was on her family's pig farm near Mildenhall. Seven years later, a national award and a growing food van business later, her judgment has proved right

Danusia Osiowy
clock 20 July 2026 • 8 min read