The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

AHDB autumn pork campaign sets out to woo families and Gen Z

New website and social media push aims to inspire more people to embrace the value of pork

Jane Thynne
Head of News and Business
clock • 2 min read
AHDB has launched a new advertising campaign aimed at families and Gen Z
Image:

AHDB has launched a new advertising campaign aimed at families and Gen Z

AHDB's campaign to champion British Pork as a budget-friendly mealtime choice has kicked off today (October 2) alongside the launch of a new website and social media campaign aimed at wooing Gen Z...

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