AHDB autumn pork campaign sets out to woo families and Gen Z

New website and social media push aims to inspire more people to embrace the value of pork

clock • 2 min read
AHDB has launched a new advertising campaign aimed at families and Gen Z
Image:

AHDB has launched a new advertising campaign aimed at families and Gen Z

AHDB's campaign to champion British Pork as a budget-friendly mealtime choice has kicked off today (October 2) alongside the launch of a new website and social media campaign aimed at wooing Gen Z...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Livestock

Opinion: Fitting my wedding day around lambing, silaging and the glorious twelfth was not on my vision board

Opinion: Fitting my wedding day around lambing, silaging and the glorious twelfth was not on my vision board

Livestock specialist Katie Fallon, discusses dedication to farming and its influence on big life events

clock 22 May 2026 • 1 min read
Functionality is the breeding brief for County Durham pedigree Beef Shorthorn herd

Functionality is the breeding brief for County Durham pedigree Beef Shorthorn herd

A Dutch-born vet turned farmer, is building a progressive Beef Shorthorn herd in the North Pennines with commercial functionality at its core

clock 22 May 2026 • 9 min read
OPINION: I understand the need to transition to renewable energy – but is destroying our rural landscape really the way to do it?

OPINION: I understand the need to transition to renewable energy – but is destroying our rural landscape really the way to do it?

Livestock specialist Katie Fallon, discusses the impact of renewable energy developments on rural areas and natural landscapes

clock 20 May 2026 • 2 min read