AHDB autumn pork campaign sets out to woo families and Gen Z

New website and social media push aims to inspire more people to embrace the value of pork

Jane Thynne
Head of News and Business
clock • 2 min read
AHDB has launched a new advertising campaign aimed at families and Gen Z
Image:

AHDB has launched a new advertising campaign aimed at families and Gen Z

AHDB's campaign to champion British Pork as a budget-friendly mealtime choice has kicked off today (October 2) alongside the launch of a new website and social media campaign aimed at wooing Gen Z...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Livestock

Home-grown forage key to success of Welsh livestock farm

Home-grown forage key to success of Welsh livestock farm

For one fifth-generation farming business, success has not come from radically reinventing the wheel, but sticking to the core principles of mixed farming

Farmers Guardian
clock 06 July 2026 • 5 min read
Showring success proves the future is bright for Teeswater sheep

Showring success proves the future is bright for Teeswater sheep

Young Teeswater breeder Amy Pattison heads back to Harrogate, with hopes to once again shine a spotlight on rare breeds at the Great Yorkshire Show

Katie Fallon
clock 03 July 2026 • 8 min read
OPINION: Maybe we need to have more of a 'why not' attitude

OPINION: Maybe we need to have more of a 'why not' attitude

Livestock specialist Katie Fallon, looks at adopting a 'why not' attitude on the farm

Katie Fallon
clock 01 July 2026 • 2 min read