AHDB autumn pork campaign sets out to woo families and Gen Z

New website and social media push aims to inspire more people to embrace the value of pork

clock • 2 min read
AHDB has launched a new advertising campaign aimed at families and Gen Z
Image:

AHDB has launched a new advertising campaign aimed at families and Gen Z

AHDB's campaign to champion British Pork as a budget-friendly mealtime choice has kicked off today (October 2) alongside the launch of a new website and social media campaign aimed at wooing Gen Z...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Livestock

How improved poultry genetics are boosting food security in Kenya
Livestock

How improved poultry genetics are boosting food security in Kenya

Genetic advancements in Kenya’s indigenous chicken breeds means poultry meat and eggs can help play a role in improving the nation’s food security

Katie Fallon
clock 12 January 2026 • 4 min read
"Even if we go without rain for the next 10 years, we are okay," – Lessons in water efficiency from a vertical fish farm in Kenya
Livestock

"Even if we go without rain for the next 10 years, we are okay," – Lessons in water efficiency from a vertical fish farm in Kenya

From recycled rainwater to nutrient-rich fertiliser, a vertical fish farm in the semi-arid region of Kenya is rewriting the rules and showcasing sustainability

Katie Fallon
clock 12 January 2026 • 4 min read
Pre-lambing ewe nutrition: The key to strong lambs and quality colostrum
Livestock

Pre-lambing ewe nutrition: The key to strong lambs and quality colostrum

Farmers are advised to test forage planned for in-lamb ewes to ensure correct supplementary feeding and optimal nutrition

Katie Fallon
clock 09 January 2026 • 4 min read