The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Sainsbury's looks to support farmers as it launches UK's largest lower carbon beef range

As part of the retailer’s aligned dairy beef scheme, the new range offers farmers financial stability in way of fixed, forward pricing

Katie Fallon
Livestock Specialist
clock • 3 min read
The new range will offer a 25 per cent lower carbon footprint compared to industry standard.
Image:

The new range will offer a 25 per cent lower carbon footprint compared to industry standard.

Following a decade of development and five years of production, Sainsbury's have launched their new Taste the Difference Aberdeen Angus range in-store today. Potentially revolutionising the way beef...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Welsh Gov announces next phase in bid to tackle regulatory burden for farmers

Welsh Gov announces next phase in bid to tackle regulatory burden for farmers

Farmers told some assurance scheme memberships will be enough to demonstrate that they have met SFS requirements

Jane Thynne
clock 10 October 2026 • 2 min read
Chancellor urged to use Budget to unlock food sector investment

Chancellor urged to use Budget to unlock food sector investment

A joint letter from NFU and major retailers says current tax rules are holding back Britain's farmers and growers

Farmers Guardian
clock 10 October 2026 • 2 min read
Call to boost domestic meat production as value of chicken imports doubles

Call to boost domestic meat production as value of chicken imports doubles

Sector says Government is failing to recognise the economic benefits of the industry

Jane Thynne
clock 09 October 2026 • 2 min read