The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Welsh red meat 'heckled by misinformation', warns HCC chair

HCC said it is critical to ‘cut through to consumers' and ensure they understand what PGI sustainable Welsh beef and lamb is all about

Rachael Brown
Chief Reporter
clock • 3 min read
Welsh red meat 'heckled by misinformation', warns HCC chair

It is time to put ‘clear transparent water between ourselves and the intensive farming practices of some of our global competitors'. A defiant message from the chair of Hybu Cig Cymru (HCC) at an event...

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