LAMMA is Britain's leading agricultural machinery show and boasts strong participation from manufacturers and distributors supplying a wide range of machines and equipment, plus enthusiastic attendance by farmers, contractors and dealers.
John Smith, JCB Agriculture managing director, said: "We will be at LAMMA in 2024 with our best-ever range of agricultural machines for productive farming and contracting.
"We are the largest machinery manufacturer in Britain, with a full range of agricultural products to support farming, commercial horticulture and other rural industries, and we are delighted to announce our presence at LAMMA 2024.
"It will be a showcase for our products, held at the right time of year and in a comfortable environment. We are looking forward to having face-to-face conversations with current and potential customers as we present an exciting line-up of existing and new machines."
New products will include the 173hp 50km/h Loadall 542-70 AgriPro telescopic handler and TM 420S telescopic wheeled loader, plus the 282hp JCB 457S wheeled loading shovel.
The new JCB Fastrac iCON tractor range will also be on display, featuring the iCON operating system which introduced a fully configurable operator environment, integrated precision technology and superior machine control.
Alongside conventional powered machines, JCB has built a growing portfolio of quiet and compact battery-electric E-Tech machines, with zero emissions helping preserve a clean-air atmosphere on farms while slashing maintenance and running costs.
In addition to these machines, further product releases are planned to make their debut at LAMMA 2024.
