Tesco plant-based ads found to be 'misleading'

Tesco’s adverts for its Plant Chef range have been banned by the Advertising Standards Authority (ASA) for ‘potentially misleading consumers’.

Hannah Binns
News Reporter
clock • 2 min read
Tesco plant-based ads found to be 'misleading'

Tesco’s adverts for its Plant Chef range have been banned by the Advertising Standards Authority (ASA) for ‘potentially misleading consumers’. The ads encouraged shoppers to swap to plant-based alternatives...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Livestock

OPINION: "There is nothing like a YFC rally to get the farming community together"

OPINION: "There is nothing like a YFC rally to get the farming community together"

FG livestock specialist Ellie Layton on how the YFC movement has a ripple effect through the generations in rural life

clock 18 May 2026 • 3 min read
Targeting faster finishing and improved feed efficiency

Targeting faster finishing and improved feed efficiency

Genetics, nutrition and data are being used together and tested under commercial pressure at Bromstead Farm, the research unit home to ABP

clock 18 May 2026 • 6 min read
"Future of farming is very definitely not vegan" says MP hitting back at PETA's 'woke ideology' billboard

"Future of farming is very definitely not vegan" says MP hitting back at PETA's 'woke ideology' billboard

Ahead of the Balmoral Show in Northern Ireland, an activist group has erected a billboard telling farmers to ‘moove on’ and that the future of farming is vegan

clock 13 May 2026 • 3 min read