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20–21 January 2027, NEC, Birmingham

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Tesco plant-based ads found to be 'misleading'

Tesco’s adverts for its Plant Chef range have been banned by the Advertising Standards Authority (ASA) for ‘potentially misleading consumers’.

Hannah Binns
News Reporter
clock • 2 min read
Tesco plant-based ads found to be 'misleading'

Tesco’s adverts for its Plant Chef range have been banned by the Advertising Standards Authority (ASA) for ‘potentially misleading consumers’. The ads encouraged shoppers to swap to plant-based alternatives...

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