Sweeping statements about agriculture made by celebrities such as Ricky Gervais, Joanna Lumley, Deborah Meaden, Billie Eilish and Chris Packham 'fail to notice the positive relationship between UK sheep farming and the environment', the National Sheep Association has said.
Eighteen celebrities, who follow a plant-based diet, have written to the UN Climate Change Conference (COP26) president, MP Alok Sharma, calling for a reduction in global meat production.
While acknowledging it was right to discuss food production systems within the climate change debate, Phil Stocker, National Sheep Association chief executive, warned farming which works in harmony with nature should not be overlooked.
"The oversimplification of this message is misleading, not least because UK agriculture, and particularly sheep farming, is different to countries that do not grow as much grass as us," he said.
"The UK sheep industry operates extensively on open pasture, much of which is unsuitable for other land use.
"Grass-fed lamb has a far lower environmental impact compared to processed foods based on soya, almonds or palm oil, with pasture also acting as a vital carbon sink.
"Sheep used in mixed farming systems help naturally rejuvenate soil for arable crops, and farmers of all different types work hard to find a balance between biodiversity and productivity on farm, providing thriving habitats to support and protect nature."
He highlighted a holistic approach to sustainability was essential in order to meet environmental, economic and social goals.
"Jumping to the conclusion that removing farming will reduce emissions completely overlooks the contribution made by agriculture to nature recovery, landscape management and food production," he added.
"It would also erode the cultural and historical value of rural communities, destroying employment and career opportunities, social infrastructure, education, social enterprise and traditional artisan methods."
