AHDB's Phil Maiden: "This is why we have chosen to raise our concerns with Ofcom about Channel 4's The Big British Beef Battle"

AHDB have made an official complaint to Ofcom regarding Channel 4's The Big British Beef Battle

Chris Brayford
clock • 4 min read
Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle
Image:

Phil Maiden, head of media relations and external affairs at AHDB, described the reason why the evidence-based public body made a complaint to Ofcom about Channel 4's The Big British Beef Battle

For anyone who has seen Channel 4's ‘The Big British Beef Battle', it is very difficult not to argue it was misleading to British consumers and included a number of factual inaccuracies. Included in...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Beef

Scottish cattle population continues to show signs of stabilisation

Scottish cattle population continues to show signs of stabilisation

There has been a slowdown in the rate of herd decline

Alex Black
clock 24 July 2026 • 3 min read
Cow-sharing scheme helps fight wildfires on Gower Commons

Cow-sharing scheme helps fight wildfires on Gower Commons

Grazier Emma Douglas has created a unique approach to wildfire prevention

Farmers Guardian
clock 11 July 2026 • 5 min read
Opinion: If I had £1 for every time I opened the weather apps last week

Opinion: If I had £1 for every time I opened the weather apps last week

Livestock reporter Ellie Layton shares an insight into haymaking at her home in Herefordshire

Ellie Layton
clock 29 June 2026 • 2 min read