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Today marks the launch of Farmers Guardian’s #FarmingCAN campaign to showcase what farming delivers for the nation and how it can be a key block as the country rebuilds from the pandemic.

Taking pride in agriculture and all that it contributes to this country is something which comes naturally to most farmers. But, as many will acknowledge, taking that pride and showcasing all farming’s positive assets to a wider audience is one of the industry’s key challenges.

Iain Soutar on the strength of trade.

Meg Elliott on factors affecting confidence.

Zanna Dennis on technology at marts.

Now in its sixth year, the Boehringer Ingelheim Animal Health BVD survey provides an interesting snapshot of how the UK is faring in its bid to control BVD. Katie Jones looks at the survey results.

Alastair Brown on the roaring trade at marts.

AHDB’s We Eat Balanced campaign aims to protect long-term attitudes to British meat and dairy, by reassuring consumers they can be part of a healthy and sustainable diet. After the first three months, Olivia Midgley assesses the changes in consumers’ hearts and minds.

Alastair Sneddon on gaining co-operation.

Market trade thriving, says Elfor Morris.