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AHDB’s We Eat Balanced campaign aims to protect long-term attitudes to British meat and dairy, by reassuring consumers they can be part of a healthy and sustainable diet. After the first three months, Olivia Midgley assesses the changes in consumers’ hearts and minds.

Alastair Sneddon on gaining co-operation.

Market trade thriving, says Elfor Morris.

Ted Ogden on adapting marts during Covid-19.

As part of our Auction Marts – Standing the Test of Time series, supported by the Livestock Auctioneers Association and Shearwell Data, Harrison and Hetherington, managing director, Scott Donaldson, reflects on the past year

Mark Richardson sees positive signs.

Stephen Dodsworth on the British beef revival.

John Prickett thanks LAA and customers.

Matthew Probert on an unpredictable year.

Supporting each other is key, says John Wharton.