With major retailers and restaurants signed up to the Better Chicken Commitment, Tom Woolman takes a look at how chicken producers are responding to changing consumer preferences
Marks and Spencer (M&S) has become the first UK retailer to sell 100 per cent slower-reared and RSPCA-Assured fresh chicken across its UK stores.
Dee Bank Farm, Mount Road, Leek, Staffordshire,
Easter Kinnear Farm, By Newport-On-Tay, Fife