Partner Insight Podcast: The Platinum Ten Minutes - why the moments after a farm accident matter most

Prof Stuart Maitland-Knibb explains why the first few minutes after a serious on-farm incident can decide survival, and how RABI's FarmersAid app aims to help people act sooner

clock • 1 min read
Partner Insight Podcast: The Platinum Ten Minutes - why the moments after a farm accident matter most

Farming accounts for around 20% of UK workplace deaths despite making up just 1% of the workforce. When something goes wrong on farm, emergency services can be miles away and people nearby rarely know what to do.

That gap is where lives are lost.

In the first episode of our FarmersAid series, in partnership with RABI, Professor Stuart Maitland-Knibb, a consultant in pre-hospital emergency medicine who has spent years working in rural and farming emergencies, explains why the first few minutes after a serious accident are where survival is decided, what stops people from acting, and what can be done about it.

This episode coincides with the launch of RABI's FarmersAid app, designed to guide you through serious on-farm emergencies while you wait for help to arrive. It works offline, it's free, and it could save a life.

Download FarmersAid now from the App Store and Google Play.

More on Farm Safety

Farm Safety Week: Top tips to stay safe on ATVs

Farm Safety Week: Top tips to stay safe on ATVs

Can-Am has urged riders to stay safe when using all-terrain vehicles (ATVs)

Alex Black
clock 22 July 2026 • 2 min read
Farm Safety Week – Top tips to keep safe during high temperatures

Farm Safety Week – Top tips to keep safe during high temperatures

Yellow Wellies has warned the threat to livestock, machinery and farm workers increases as temperatures soar during continued heatwaves this summer

Alex Black
clock 21 July 2026 • 2 min read
UFU champions farm safety across Northern Ireland this Farm Safety Week

UFU champions farm safety across Northern Ireland this Farm Safety Week

Life on farm is demanding but no task is so urgent that it is worth risking your safety, says UFU deputy president

Mia Willemsen
clock 20 July 2026 • 1 min read