Leading the Field: Become the next face of Farm24
Are you passionate about farming, food production, and sharing the real story of British agriculture? Farm24 is on the hunt for the next generation of agri-influencers — and this is your moment to shine.
This year we have an amazing lineup of ambassadors for 24 Hours in Farming and we want to make it even bigger and better for next year - and it could include you.
Welcome to Leading the Field, our brand-new campaign to find the next Farm24 Ambassador for 2026.
We want individuals who are:
- Active on social media
- Proud to represent British farming
- Passionate about sharing their story and encouraging others to do the same
Whether you're behind the tractor wheel, in the milking parlour, or sharing farm life through reels and stories, this is your chance to lead the conversation
How it works:
- Nominate yourself
- Fill out a short survey to tell us who you are and why you're passionate about being part of Farm24.
- Get social - Over the next few months, we'll be keeping an eye on how you show up online — how you take part in Farm24, engage with the community, and spread the word. Use the hashtag #farm24 and tag @farmersguardian and @morrisons in all your posts.
- Stand out - after Farm24 wraps up, a panel of judges will review all candidates' social content and select the winner.
What's in it for you?
- A special hamper packed with Farm24 goodies
- A spotlight moment as our Leading the Field winner
- A guaranteed place as a 2026 Farm24 Ambassador, joining an inspiring group of voices shaping the future of farming online
Ready to Lead the Field?
Click below to submit your nomination and show the world why you should be one of the next faces of Farm24
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