The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Farmers stress need for practical evidence to drive ag-tech adoption

Farmers must see new technology working in their own farming systems before committing to wider adoption, with practical demonstrations, reliable evidence, and operator engagement all key to building confidence

Ashleigh Ellwood
Head of Arable
clock • 2 min read
Marion Regan, chief executive of Hugh Lowe Farms
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Marion Regan, chief executive of Hugh Lowe Farms

Speaking at the REAP Conference, three farmers from different sectors discussed the challenges of integrating innovation into their businesses and what needs to change to accelerate uptake. Marion Regan,...

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