The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Viking tops Podehole sale at 20,000gns

A major reduction of the Podehole herd of pedigree Beef Shorthorns on behalf of Charles, Sally and Harry Horrell, Peterborough, at Melton Mowbray topped at 20,000gns

clock • 1 min read
Podehole Viking
Image:

Podehole Viking

A major reduction of the Podehole herd of pedigree Beef Shorthorns on behalf of Charles, Sally and Harry Horrell, Peterborough, at Melton Mowbray topped at 20,000gns

The sale leader was Podehole Viking by Muiresk Peroni, which set a record for a white Beef Shorthorn bull sold at auction, when selling to Roger and Tom Elliott, Northamptonshire.
Other bulls, Podehole Winston II and Podehole Warrior II sold for 8,500gns each.
Topping the cow and calf outfits at 18,000gns was Podehole Irene Topaz which sold with a heifer calf, Podehole Irene Yone at foot. Next at 13,500gns was Podehole Rothes Tiffany and its heifer calf, Podehole Rothes Yuna and making 13,000gns was Podehole Dora Solace with the heifer calf, Podehole Dora Yana at foot.

READ NOW: Young auctioneers impress at first Borderway Agri Expo auctioneering competition

undefined
Podehole Irena Topaz with heifer calf


In-calf heifers topped at 14,000gns for Podehole Broadhooks Vera, out of the show cow, Podehole Broadhooks Emerald, which was in-calf to Cairnsmore Victory Dance.
In-calf to the same sire was Podehole Rothes Verity which sold for 9,000gns.
Podehole Rita Windflower topped the maiden heifers at 8,500gns followed by Podehole Gypsy Wisteria at 7,000gns.

Averages -  34 in-calf cows and calves,  £8,536.50; 2 in-calf cows, £6,720; 5 in-calf heifers, £8,568; 9 maiden heifers, £5717.25; 5 bulls, £11,067.

Auctioneers: Melton Mowbray Market.

For more show and sale reports go to our Shows and Sales Hub

More on Shows & Sales

View from the Rostrum: 'We are sleepwalking into irreversible change', Ian Atkinson warns of upland destocking crisis

View from the Rostrum: 'We are sleepwalking into irreversible change', Ian Atkinson warns of upland destocking crisis

Farmers Guardian
clock 09 November 2026 • 3 min read
Newcroft herd takes Holstein championship at All Breeds All Britain calf show

Newcroft herd takes Holstein championship at All Breeds All Britain calf show

There was strong turnout across all breeds at this year's All Breeds All Britain Calf Show held at Staffordshire Showground

Angela Calvert
clock 04 November 2026 • 6 min read
Sales round up: Breeding cattle, suckled calves, breeding sheep and dairy sales

Sales round up: Breeding cattle, suckled calves, breeding sheep and dairy sales

Catch up with reports from the latest auction marts including Dolgellau, Shrewsbury, Kikrby Stephen, Stirling, Skipton, Bentham, Exeter, Market Drayton and Penrith

clock 04 November 2026 • 8 min read