The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Waitrose milk to display regen badge

Recent Waitrose research shows that customers are linking premium food quality to farm-level sustainability

Alex Black
Deputy Editor
clock • 2 min read
Waitrose milk to display regen badge

Retailer Waitrose has announced its own-brand fresh cows milk will sport a new on-pack ‘Championing Regenerative Farming' logo. The supermarkets said it would highlight the start of its dairy farmers'...

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