Heatwave and World Cup boost food sales but shoppers are still watching the pennies

Beer, cider and ice cream have been some of the beneficiaries of hot weather and the world cup, with supermarkets using falling farmgate prices to keep prices under control

Cedric Porter
Business Reporter
clock • 5 min read
Heatwave and World Cup boost food sales but shoppers are still watching the pennies

Hot weather and the World Cup have helped drive consumer sales, but shoppers are still watching the pennies. It comes with many farmgate prices having fallen back, curtailing food inflation. Total...

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