Heatwave and World Cup boost food sales but shoppers are still watching the pennies

Beer, cider and ice cream have been some of the beneficiaries of hot weather and the world cup, with supermarkets using falling farmgate prices to keep prices under control

Cedric Porter
Business Reporter
clock • 5 min read
Heatwave and World Cup boost food sales but shoppers are still watching the pennies

Hot weather and the World Cup have helped drive consumer sales, but shoppers are still watching the pennies. It comes with many farmgate prices having fallen back, curtailing food inflation. Total...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Farmers face 'crisis' as bluetongue drives fallen stock surge

Farmers face 'crisis' as bluetongue drives fallen stock surge

NFU has called on Defra to deliver an 'emergency support package' to help farmers hit by bluetongue, with the cost of getting rid of dead stock.

Rachael Brown
clock 17 August 2026 • 2 min read
Teenage dairy farmer launches 'game-changing' app to reduce farm admin burden

Teenage dairy farmer launches 'game-changing' app to reduce farm admin burden

Young entrepreneur Ben O'Connor is blazing a trail by building a farming app based on his personal experience on the family dairy farm

Lois Pearson
clock 17 August 2026 • 3 min read
NatWest ramps up support for farmers as drought pressure increases

NatWest ramps up support for farmers as drought pressure increases

The banks agriculture team says it is proactively engaging with customers and making a range of tailored financial support measures available

Mia Willemsen
clock 15 August 2026 • 2 min read