NFU Conference 2026: Tesco highlights fresh homegrown food demands

Increasing demand for healthy homegrown foods were highlighted by Tesco’s UK chief executive on the second day of the NFU conference in Birmingham, with the focus on resilience in the grocery supply chain

Mia Willemsen
News and business reporter
clock • 1 min read
Tesco’s UK chief executive Ashwin Prasad
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Tesco’s UK chief executive Ashwin Prasad

In January, Tesco announced its fresh food sales had risen by 6.6% which is why Ashwin Prasad, UK Tesco chief executive, says the supermarket needs to work with farmers to collaborate and meet that demand....

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